PxPixel
British Columbia Children's Hospital Foundation Uses Digital Signage for Campaign Fund-raising - AvNetwork.com

British Columbia Children's Hospital Foundation Uses Digital Signage for Campaign Fund-raising

Author:
Publish date:

The British Columbia Children's Hospital Foundation (BCCHF) is harnessing the power of digital signage to spread the word about its Campaign for BC Children, a $200-million initiative to build a new hospital and create a legacy for the province's children.

Using Scala Content Manager and Player, and 2C Visual Communications' diVA -- an interactive software and hardware system that creates a responsive environment -- the BCCHF Donor Relations team constructed a 10-foot by 15-foot interactive mural in the lobby of BC Children's Hospital. It features four LCD screens, four audio speakers, two motion sensors, four distance sensors and lighting effects. When a passerby enters the area immediately surrounding the mural, sensors detect movement and bring the mural to life with video, audio and lights.

We had a temporary space in the hospital that we could use for keeping the public and hospital staff up to date on the Campaign for BC Children "We had a temporary space in the hospital that we could use for keeping the public and hospital staff up to date on the Campaign for BC Children," said Debra Kerr, Donor Relations Coordinator at BCCHF. "We wanted to do something outside the box and use technology, so we developed the idea of an interactive donor wall. It adds an element of fun to the lobby."

According to Chris Sweeting, the Web and Technical Support Specialist at BC Children's Hospital Foundation, the BCCHF Donor Relations team updates the donor wall regularly. Once the team determines what new material to include, content updates only take 10 to 15 minutes to upload into the network using Scala Content Manager and Player software.

Originally launched in April 2008, the interactive donor wall continues to educate the public about the campaign, encourages donations, profiles key donors, and keeps everyone up to date on the progress of new hospital construction and campaign proceeds.

For more information on the BCCHF interactive donor wall, please visit http://www.scala.com/news/case-study-pdfs/bc-childrens-hospital-case-study.

Scala...www.scala.com

Related

Katy Perry Campaign Uses Interactive Digital Signage

Shoppers at The Grove, the prestigious retail complex located in Los Angeles, CA, could count on at least one free gift this holiday season – a Katy Perry personalized ornament created using interactive digital signage. Via touch interactivity, shoppers had their picture taken and placed within an ornament which was i

LAX Digital Signage Advertising Campaign

Over 60 million passengers traveling annually through Los Angeles International Airport will be exposed to a new digital advertising network for top advertisers. Prestige Digital Network is being launched by the world’s largest airport advertising company JCDecaux in collaboration with C-nario, an international digital signage provider, and is operated by Diversified Media Group...

Mohawk College Uses Scala-Powered Digital Signage

A recent multi-million dollar project to renew campus facilities at Mohawk College Student Centre in Hamilton, Ontario had the Student Association looking at ways to improve student communications. As part of this initiative, the association has deployed a student centre-wide digital signage network using Scala softwar

Milestone Donates Gifts to Children's Hospital

Minneapolis, MN-The employees at Milestone AV Technologies have embraced the holiday spirit and gathered over 100 gifts for young patients at Gillette Children's Hospital. Each holiday season, Milestone provides support for children and families in need with hopes of helping them have a meaningful holiday season. G

Image placeholder title

NanoLumens Screens Skyfall, Raises Funds for Charity

Two NanoLumens NanoFlex 112-inch displays were featured on the black carpet of an after-party for a Toronto charity screening of the 23rd James Bond film, “Skyfall.” The screening was held to benefit Dignitas International, a medical humanitarian organization dedicated to providing a quality of life with dignity for children, youth and families affected by HIV/AIDS in the developing world.