British Columbia Children's Hospital Foundation Uses Digital Signage for Campaign Fund-raising

  • The British Columbia Children's Hospital Foundation (BCCHF) is harnessing the power of digital signage to spread the word about its Campaign for BC Children, a $200-million initiative to build a new hospital and create a legacy for the province's children.
  • Using Scala Content Manager and Player, and 2C Visual Communications' diVA -- an interactive software and hardware system that creates a responsive environment -- the BCCHF Donor Relations team constructed a 10-foot by 15-foot interactive mural in the lobby of BC Children's Hospital. It features four LCD screens, four audio speakers, two motion sensors, four distance sensors and lighting effects. When a passerby enters the area immediately surrounding the mural, sensors detect movement and bring the mural to life with video, audio and lights.
  • We had a temporary space in the hospital that we could use for keeping the public and hospital staff up to date on the Campaign for BC Children "We had a temporary space in the hospital that we could use for keeping the public and hospital staff up to date on the Campaign for BC Children," said Debra Kerr, Donor Relations Coordinator at BCCHF. "We wanted to do something outside the box and use technology, so we developed the idea of an interactive donor wall. It adds an element of fun to the lobby."

According to Chris Sweeting, the Web and Technical Support Specialist at BC Children's Hospital Foundation, the BCCHF Donor Relations team updates the donor wall regularly. Once the team determines what new material to include, content updates only take 10 to 15 minutes to upload into the network using Scala Content Manager and Player software.

Originally launched in April 2008, the interactive donor wall continues to educate the public about the campaign, encourages donations, profiles key donors, and keeps everyone up to date on the progress of new hospital construction and campaign proceeds.

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