PHOENIX, AZ--Troxell Communications announced the inception of TXL Distribution, a new division of the company created specifically to address the needs of the national Pro AV market. TXL Distribution exclusively serves the value-added reseller market with an extensive AV product selection tailored specifically for the Pro AV reseller.
Troxell Communications has served the Pro AV industry for more than 60 years as both a direct education sales organization and a distributor. “Because of the divergent needs of these very different customer bases, a completely new division was established to service the independent Pro AV reseller,” said Jim Troxell, owner and president of TXL Distribution and Troxell Communications.
TXL’s group of dedicated Distribution Managers have years of experience guiding their customers through selecting the best technology products and services for their unique AV requirements. Pre-sale manufacturer-supplied product training for dealers can also be facilitated by the distribution team.
Pro AV dealers can expect the same outstanding in-house customer service and administrative assistance because TXL is backed by the existing Troxell infrastructure. This business model enables TXL to capitalize on Troxell’s long-standing vendor relationships and formidable buying power which allows TXL to offer extremely competitive pricing with no minimum order requirement. Products are continually downloaded directly to the TXL database by each manufacturer, ensuring TXL’s resale dealers have the most current product selection available.
In addition to displaying the wide array of AV products currently available through TXL Distribution, the Company’s web site, txldistribution.com, offers order tracking, purchasing history reports and other helpful, easy-to-use tools to simplify the account management process.