MERIDIAN, MS—As Hartley Peavey surveys the economic climate on his company’s 44th birthday, the musicindustry magnate is holding fast to the core principals that earned his company the loyalty of a global customer base. “I’ve discovered that business is like a rodeo—the winner is the one who can stay on the pony the longest,” he laughed. “When I started Peavey Electronics in 1965, conglomerates were buying up all of the famous music-products companies, reducing them to mere brands that were somehow supposed to be the same. They failed to realize that companies are made of people, and when the people change, the company changes, too.
“When I look around today, I get a feeling of déjà vu. Yet we’re still here, operating under the original ownership and vision, continuing to progress and develop new products and technologies.”