PxPixel
Forecast Revised Down for Flat Panels in Commercial, Public Settings - AvNetwork.com

Forecast Revised Down for Flat Panels in Commercial, Public Settings

Author:
Publish date:

The global market for public displays remains strong, but in recent quarters, flat panel display manufacturers have emphasized revenue and profit over volume, thus lowering the overall unit shipment outlook for this category.

As production of plasma displays continues to wind down, LCD-based commercial displays have yet to fully fill the void. With reduced production of plasma, the public display market fell 13% Y/Y. However, LCD public display shipments were up 23% Y/Y according to the recently released NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report.

Forecasts still show strong growth, with the market set to push near 12 million units sold in 2018, an increase from just under 3 million units in 2011. Growth will be driven by new applications for public displays such as digital signage, interactive white boards, video walls, electronic menu boards, as well as the global trend toward urbanization in developing countries seen most visibly in China.

The advantage that plasma once had over LCD—larger displays for less money—has been disappearing over the years. Today, vendors such as Sharp are able to produce 60” and larger LCDs at less cost. Plasma had been able to capture some of the lower-end demand for public displays with that demand also being fulfilled by lower-priced consumer-TV displays. Vendors of commercial public displays, such as Samsung and NEC, are now focusing on 40” and larger sizes, conceding that the demand for medium-sized (26” to 39”) digital signage can be fulfilled by TV-grade products.

In recent years, LCD manufacturers have been better able to differentiate their larger size displays (40” and larger) from similarly-sized consumer TV products with technologies such as thinner bezels, which allow for better video wall installations. Backlight technologies, such as LED, also allow for not only thin displays, but also for higher brightness, which is needed by many commercial applications to perform in various ambient light conditions.

“This focus on higher-margin, larger-size displays is welcoming news—not just for display brands but for their global integrators alike. With a focus on technologies that have relevance to specific end-market needs, other players in the digital signage ecosystem also benefit by avoiding price comparisons against commoditized TVs,” said Chris Connery, NPD DisplaySearch vice president of PC and Large Format Commercial Displays.

While the use of TVs in commercial environments is not always apparent, NPD DisplaySearch’s sell-through research with commercial distributors and resellers indicates vendors that offer hybrid products that are a mix of commercial displays and consumer TVs. Detailed US commercial sell-through data shows that hybrid displays grew 85% Y/Y in Q1’12, outpacing pure commercial displays at only 5% Y/Y.

Connery said, “While the total market size for public displays is not shrinking, more displays now fall into different categories, which can be documented in new ways, such as when consumer TVs are used for commercial applications.”

Related

Image placeholder title

Prices Stabilizing for Flat Panels

Consumer demand for TVs has been softer than expected in 2011, but showing signs of improvement late in the year. However, inventory pressure plagued the industry through much of early 2011 and led to a sharp reduction in shipments to retailers. The result is that global TV unit shipments are expected to rise only 0.1%

Image placeholder title

Parsing the Flat Panel Market

Post-InfoComm– where the focus was of course on commercial AV– it’s a useful exercise to look this week at the latest numbers from the “TV” display world. Because no matter how you parse the markets, we are all still living in a world where consumer market technology advances drive many segments of the pro AV side. Case in point: flat panels.

2008 Flat Panel Digital Signage Conference

DisplaySearch has unveiled the final line up of speakers for its upcoming 2008 Flat Panel Digital Signage Conference, called “The Future is Out-of-Home.” Presenters at the conference represent executives from a varied group of businesses who will present their views on the digital signage market and their visions for the next big market for flat panel displays – outside the home in public and commercial environments. The inaugural conference will be held at the Hyatt Regency in downtown  Chicago on May 28.

Image placeholder title

Flat Panel Product Briefs

Samsung Thin LCD Samsung Electronics America has introduced its newest Large Format Display (LFD) series. The Samsung Syncmaster LED LFD 460EX, 460EXn, 550EX, and 550EXn are the first LFD displays to incorporate LED Backl

Image placeholder title

Beyond the Flat Panel

Projection for Digital Signage While the ubiquitous flat panel is the mainstay of digital signage, when larger screen sizes are needed (like the entire side of a building), or when unusual size screens are needed, projection is great. And there is more out there than you think. Alan Brawn, of Brawn Consulting,

Integration Guide to Flat Panels

The Digital Edition of the  is Now Available. The Guide is published by editors of SYSTEMS CONTRACTOR NEWS (sister magazine of Digital Signage magazine, from NewBay Media) To check out the digital edition of The Integration Guide to Flat Panels, click here: Integration Guide to Flat Panels The Integration Guide

Panel Makers, 7% Growth for Q3

Shipments of large-area TFT LCD panels increased to 180.8 million units in Q2, growing by 11% Q/Q and 6% Y/Y. Revenues reached $19.3 billion, also 11% growth Q/Q, but 16% decline Y/Y. According to the DisplaySearch Quarterly Large-Area TFT LCD Shipment Report, released today, panel makers are targeting a modest 7% gro