IBN Partners with Reatrix

Author:
Publish date:
Social count:
0

InStore Broadcasting Network ('IBN) has announced today a mutually exclusive partnership with Reactrix Systems, Inc. The deal will provide for the integration of the Reactrix interactive advertising medium into the IBN system, which provides synchronicity, targeting and measurement of in-store media.
Reactrix projects vivid, interactive branded experiences on the floors of high-end retail malls, movie theaters and other public spaces. The projected images respond instantly to people who walk by or gesture over the display area, creating an immersive, interactive media experience that encourages consumers to play with it and creates dramatic branding experiences. The effectiveness of client campaigns is significant, with 55 percent of consumers demonstrating unaided recall of marketing messages. ('Arbitron 2006").
"There exists a remarkable shared vision, patience, and commitment to execute retail media right between our companies, a standard difficult to find as retailers and technology firms rush into retail media," noted IBN CEO Rob Brazell.
IBN currently reaches more than 190 million unique shoppers each month within its growing retail media network. The Reactrix system will provide retailers and advertisers with additional measured impressions within the existing IBN network.
"This marriage of technologies is a strong fit for our advertisers and retailer clients," said Kent Haehl, IBN Executive Vice President of Sales. "This dynamic medium meets all our criteria for offering to our retail partners: It attracts a great deal of attention and interest, it motivates purchases and it is measurable. Reactrix has made a strong business out of creating brand engagement in malls and theaters, and we're excited to begin bringing the medium to our vast network of retail clients."
IBN and Reactrix plan to begin pilot installations with select retailers later this year.
The IBN network encompasses 1 billion shopper visits each month in more than 17,000 grocery and drug stores throughout the US and Canada. More information is available at www.ibnads.com.

Related

Helius Partner Summit

Utah-based Helius, providers of world-class IP broadcasting solutions for business, is increasingly involved in the top digital signage systems being rolled out nationwide. And this was in full evidence last week, as Helius hosted its annual Helius Partner Summit 2007, October 3-4, in Park City, UT. On hand at the Summit were dozens of Helius’ partners, top Helius customers, as well as some of the industry’s top consultants. The Summit offered both an update on Helius’ accomplishments in the past year (the acquisition of Gemini Software, and PointCast; the release of MediaAuthor, an easy-to-use digital signage application that allows the customer to create in PowerPoint; and the launch of new digital signage network services), but more importantly it offered a chance to explore in-depth the challenges and opportunities as digital signage continues to forge ahead in the quest to further take AV out of the boardroom and classroom and into public spaces. H

EnQii Partners with LocaModa

EnQii, a global provider in the digital out-of-home market, is partnering with LocaModa, a mobile social platform provider, in order to optimize the "new media triad" of digital signage, mobile devices and the web, while becoming part of the largest growing network of connected places. EnQii North American president Stuart Armstrong says that the "new media triad" represents a digital on-ramp for consumers to opt-in to branded communities, and is a powerful new way for media owners, brands and locations to engage consumers and measure these interactions. 



Helius Partner Summit

By David Keene Utah-based Helius is increasingly involved in the top digital signage systems being rolled out nationwide. And this was in full evidence in early October, as Helius hosted its annual Helius Partner Summit 2007, October 3-4, in Park City, UT. On hand at the Summit were dozens of Helius’ partners, top Helius customers, as well as some of the industry’s top consultants. The Summit offered both an update on Helius’ accomplishments in the past year (the acquisition of Gemini Software, and PointCast; the release of MediaAuthor, an easy-to-use digital signage application that allows the customer to create in PowerPoint; and the launch of new digital signage network services), but more importantly it offered a chance to explore in-depth the challenges and opportunities as digital signage continues to forge ahead, particularly in the retail space. Helius is unique in that its solutions–Digital Signage, Corporate Communications

Sports Media Partners with ChyTV

Chyron Corporation has announced the appointment of Sports Media Inc. as its exclusive "Preferred Partner" digital video signage network operator for professional sports organizations, stadiums, and arenas.