Digital Signage Experts Group's Inaugural Class Filling Up Fast

SAN DIEGO, CA and NEW YORK, NY--After the announcement last week on the launch of DSEG training/certification, the inaugural class to take place at the Digital Signage Expo Feb. 24 is filling up fast. In order to quickly bring AV, IT, Out-Of-Home marketing, advertising, and content creation professionals up to speed to prosper in the booming digital signage market, Brawn Consulting together with NewBay Media have announced the launch of the industry’s only comprehensive training and certification program exclusively for digital signage. The new program is being launched by the Digital Signage Experts Group (DSEG), formed and led by industry veteran Alan Brawn, together with the official DSEG publishing partner, NewBay Media (publisher of Digital Signage magazine).

The Digital Signage Certified Expert (DSCE) program is a digital signage certification course, taught by the industry’s top experts, that will allow any technical, marketing, or sales professionals to master the formula for successful design, deployment, and ROI for digital signage rollouts. The DSEG program incorporates elements of “SPEED” digital signage training developed by Lyle Bunn, who will serve on the Advisory Board and as a presenter. Regional training, certification, and educational events are being planned for a variety of U.S. locations through 2009 and beyond.

“While Digital Signage has been on a rapid upswing for the past several years, there has still been a lack of understanding of how to tie disparate elements together to ensure successful rollouts,” said David Keene, Executive Editor at NewBay, who worked with industry veteran Alan Brawn to engineer the DSEG launch. “We’re proud to be the exclusive publishing and event partner with DSEG, to bring proven ROI strategies to professionals from AV, IT, Retail, Advertising, or content creation, so they can take the guesswork of digital signage rollouts and digital signage service business models”.

The course will delve deeply into the scale and scope of the digital signage industry, and drill down to examine the disparate parts and complexities of digital signage solutions. Basic digital signage design will be covered as well as a close look at each of the component parts: displays and mounts, networks, digital signage software, signal alternatives, as well as infrastructure and integration. The experts will explore content and content creation to prove the axiom that “content is king”. From a financial perspective, there will be analysis of several possible business models– including the four alternative (and proven) approaches to ensuring return on investment.

The Digital Signage Experts Group (DSEG) is advised by a council of recognized industry experts and consultants. The DSCE Certification Program will be launched at the Digital Signage Expo, to be held February 24-26 at the Las Vegas Convention Center in Las Vegas Nevada, but will be available in select locations nationwide throughout 2009, as well as through dedicated webinars. (Registration is still open for the inaugural training session to take place at the Digital Signage Expo in Las Vegas, February 24, 2009.)

NewBay Media–publisher of Digital Signage Magazine and the industry portal–is the official and exclusive publishing partner for the DSCE Certification Program and the Digital Signage Experts Group.

Digital signage is the fastest growing segment of the commercial audio visual and IT industries, the DOOH (Digital Out-Of-Home) advertising industry, and the at-retail marketing industry, and is a fast-growing component of transportation, corporate, education, and enterprise-wide communications.

Visit for more information or contact Alan C. Brawn at ( with inquiries about registration for DSCE certification.

  • Visit for news and updates on the Digital Signage Experts Group training seminars and other activities. Or contact NewBay Media Executive Editor David Keene at (512) 480 9473, for information on related regional DSEG events.

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