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SENCORE to Roll Out New Branding Campaign at NAB - AvNetwork.com

SENCORE to Roll Out New Branding Campaign at NAB

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Visitors to the SENCORE booth (SU4310) during the 2010 NAB Show can expect to see changes and product developments including solutions for flexible signal processing, multiplexing, testing, and monitoring, as well as a new corporate brand.

In addition, SENCORE will debut its Technology Bar, staffed with company engineers and experts who will be available throughout the show to answer questions and address technical and application-specific queries.

"As part of a major branding initiative, we are excited to kick off the SENCORE brand-identity campaign during the 2010 NAB Show, where we'll also be unveiling several innovative products aimed at the broadcast, cable, and satellite markets," said Joe Sucharda, SENCORE vice president of marketing. "We are a fast-growing technology company with key customers and partnerships within the industry, and our new look and product offerings reflect our leadership position in both video delivery and signal processing."

During the 2010 NAB Show, the company says that it will unveil its first DVB-S2 modulator, a cost-effective family of fixed-format receiver/decoders, and a multichannel transcoding platform. Packaged in a two-channel, 1RU chassis, SENCORE's new SMD 989 DVB-S2 Modulator performs multistream DVB-S2 modulation for video and audio broadcast delivery via satellite. The SMD 989 delivers one or two independent DVB-S2 modulations with up to six streams in each, with no need for outboard devices. The compact single-rack SMD 989 minimizes transponder usage, saves space, reduces cabling and troubleshooting, and lowers the cost of up-front investment.

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