Affliction Planned

Affliction Planned
  • Innovative Show DesignUses Animated Pre-Visualization for Mixed Martial Arts Event
  • Last July, when Affliction Clothing and Adrenaline MMA teamed up to promote the mixed martial arts event Affliction Banned at the Honda Center in Anaheim, CA, they wanted to put on a show unlike anything fans had ever seen. The night featured former Pride Fighting Championships heavyweight champion Fedor Emelianenko against former Ultimate Fighting Championships heavyweight champion Tim Sylvia. They were battling for the first-ever World Alliance of Mixed Martial Arts heavyweight title. Knowing the show needed to be just as cuttingedge as the event, Affliction hired Florida-based Innovative Show Design (ISD) to come up with a production that would keep people coming back to the sport and the Affliction brand name.
  • After talking with Affliction about the look they wanted for the event, ISD’s designers got to work building a 3D pre-visualization

In this four-camera view, the truss and lights are all clearly visible, allowing designers to see where each light is pointing.of the arena using Maxon’s Cinema 4D and Nemetschek’s Vectorworks. ISD uses pre-visualizations for all their show designs so clients will know exactly how their events will look in reality. “We did good designs before with Vectorworks,” says Nate Mitchell, ISD’s graphic supervisor, “but we started using Cinema 4D to do scenes a couple of years ago, and we’ve stayed with it because we love how it’s so true to life.

While ISD’s sister company, Show Partners, did all the operations and engineering for the event, Mitchell teamed up with ISD’s artistic director Chris Runnells, lighting director Justin Garrone, and project manager/graphic artist Mark Dowling to design the lighting and media for the show.

Top Model
First, Runnells and Garrone, used the dimensions of the arena to make a 3D model of the space in Vectorworks. Once they were through, they passed the model on to Mitchell and Dowling, who brought it into Cinema 4D to add textures and lighting. They also created screen setups for later compositing of media in Adobe After Effects. This was a particularly fun part of the process, Mitchell says, because this was the debut fight for Affliction’s new promotion company, which meant the fighters didn’t yet have colors or fonts for their names, but they did have theme songs. “And we got to use those songs to come up with colors and fonts that matched,” says Mitchell.

This screen shot offers a side angle on both the rig and the stage.Using Cinema 4D, ISD manipulated the lights in this view to see how they would hit the audienceeffects, ISD built a custom Versa Tube wall behind the stage where Megadeth played just steps from the ring. The tubes were then hooked up to the media server, allowing ISD to throw the Affliction logo and the fighters’ names and colors onto them to create an everchanging graphic display. Names and colors also appeared on an LED matrix ring that ran 360 degrees around the stadium with more media appearing on the arena’s Jumbotron.

“Our Cinema 4D rendering was great because all the lights we built were exactly the sizes they were going to use for the show,” Mitchell explains. “We even had the exact number of Versa Tubes. We built a 3D model of a Martin 700 Profile that represented the real fixture. It could pan, tilt, change colors and gobos, and even strobe.”

To design all the lights and rigging, the team used ESP Vision, which allowed them to work in real time rather than waiting for frames to render out. Once they had the correct moves for the lights choreographed, Mitchell says, it’s time to mimic in Cinema 4D. “This saves us a lot of render time,” he continues. “And since it’s true to life, if we see a light going way too far, we know we have to fix that rotation.”

A view of the light plot shows 36 lights on each of the inner trusses.“One of the things we like most about Cinema 4D is we can throw in hundreds of lights and it’s still easy to work with,” says Nate Mitchell.Mitchell and Garrone have worked hard to create a library of lights, textures, and furniture that they can use when designing shows. Made with Vectorworks, pieces from the library are brought into Cinema 4D for texturing using the Vectorworks plugin. The Affliction scene, for example, contained 5790 objects ranging from lights and Versa Tubes to bleachers, stadium seats, and ropes.

“Cinema 4D combined with Vectorworks has really increased our productivity and the quality of the end product,” says Mitchell. “It’s even helped us pitch clients because, before, people couldn’t really visualize what something would look like.”

Picture This
ISD works closely with clients throughout the design process. Once the previsualization is complete, clients are sent stills of the scene to comment on. Next, ISD uses Cinema 4D to make clients a short movie (about 45 seconds to a minute) showing all aspects of the scene. Each movie begins with a flythrough of the set, starting with a high wide angle and zooming in to show the overall look. Edited in After Effects, the movies are created in full HD and scaled down before being sent.

Gobos made to look like the floral reliefs seen on Affliction clothing created interesting shapes
in the 3D model of the arena floor, though Affliction chose not to use them in the actual show.

says Mitchell. “We can just go in there and change one of the channels and not have to re-render the whole movie.”

As the set neared completion, rendering became a bit of a challenge, Mitchell says, because the polygon count was large at 2,689,365, which is not unusual for this type of scene. “Still, it does get a bit laggy,” he says. “But it’s better to go slow and see exactly what things are going to look like.” From start to finish, the entire project, which can be viewed at, took about two weeks with render times running about five to seven minutes for final quality per frame. “Without Cinema 4D, we couldn’t have done the animation that made the lights glow and the media run. That’s what really made this work.”