AVnu Alliance Welcomes Shure, Barco, Analog Devices, Pelagicore, and Hosts First Plugfest

  • BEAVERTON, OR--The AVnu Alliance continues to gain momentum with the addition of the four new Promoter members and the first successful multi-company AVB plugfest. The new promoters, Analog Devices Inc., Barco N.V., Pelagicore A.B., and Shure Inc. represent leaders in their fields and show the diversity of industry desire for a professional quality AV experience. The AVnu Alliance promotes the adoption of the IEEE 802.1 AVB (Audio Video Bridging) standards, and the related IEEE 1722 and 1733 into Professional AV, Automotive and Consumer applications.

Additionally, the AVnu Alliance also hosted the first member plugfest. The event was the first step in the alliance’s efforts to ensure interoperability among AVB-enabled networked products.

“I’m very pleased with the success of AVnu Alliance’s first plugfest” states Kevin Stanton, chair of the technical working group and principal engineer at Intel. “We achieved a high degree of interoperability among multiple independent AVB endpoint and switch implementations, an important milestone on the path to an AVnu certification program.”

AVnu Alliance is committed to bringing together leading companies to promote and advance the AVB technologies. The organization supports the creation and implementation of compliance test procedures and processes that promote interoperability of AVB-enabled networked products, helping to ensure A/V devices work together to provide a professional level of quality. These efforts will enhance the network backbone, complementing the ongoing work of existing organizations and standards bodies specifying higher layer A/V protocols and applications in each market space.

“Our new members are very influential in our core markets of Automotive, Professional AV, and Consumer. They bring a diverse range of experience in providing audio and video solutions for demanding conditions,” says Rick Kreifeldt, AVnu Alliance chairman and VP, Harman International. “Coupled with the success of our first plugfest, this clearly shows the momentum that we are achieving within AVnu Alliance.”

“We are excited to be part of the AVnu Alliance and feel that the work that has begun here is critical as manufacturers embrace and deploy AVB”, said Colin Duggan, product line director, CPT/DSP, Analog Devices, Inc. "As a provider of highly flexible and innovative semiconductor solutions , ADI believes it can contribute much to this organization in an effort to make the user's experience with seamless across all markets and applications.”

“Open networked visualization solutions are the way forward in the AV industry. Barco is at the forefront of the convergence process of audio visual and IT technologies and is therefore thrilled to join AVnu Alliance,” says Jan Willem Brands, Barco CTO. “The AVB standards aim to build more reliable and easier to use network centric audio and video applications.”

“Ever since Mr. Shure founded the company, we have been focused on customer satisfaction and making continuous improvements to ensure they have quality products that help them meet their needs,” said Christine Schyvinck, Executive Vice President of Global Marketing and Sales for Shure Incorporated. “We are pleased to be joining AVnu Alliance in support of an open digital audio network standard for the pro audio industry because this protocol will make it easy for our products to connect seamlessly and ‘talk’ to other manufacturers’ products, which will ultimately allow us to better serve our customers.”

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.