BEJING, CHINA--InfoComm China has received bookings for 80 percent of total space, almost a year ahead of show dates. With China’s massive 4 trillion Yuan (US$580 billion) economic stimulus package aimed mostly at boosting infrastructural development such as transportation and other public facilities, the organizer of InfoComm China 2009 expects that the event will become a crucial platform for pro AV manufacturers to educate and stimulate demand for AV applications in China.
“China is still the fastest growing economy in the world, and one of the very few countries expecting positive growth in 2009. AV companies know that China remains an important market for them, and InfoComm China offers an excellent opportunity to help them build their business in China,” said Mr Richard Tan, general manager of InfoCommAsia Pte Ltd. China posted nine percent growth in 2008, and has set a target of eight percent in 2009. China’s 4 trillion stimulus package, which will be spread over to 2010, represents close to 15 percent of its GDP.
The current world recession has spurred the Chinese government to exploit domestic demand to sustain economic growth. The State Council, in announcing the infrastructure spending programs and other macroeconomic policies in November 2008, sees the ongoing global economic adjustment as “a new opportunity for China to speed industrial restructuring, introduce advanced technologies and talents from abroad.”
InfoComm China, as an affiliated event of InfoComm International – a trade association with worldwide interest in expanding knowledge and growth of pro AV technology and applications - is well positioned to serve the needs of the local China market and the Asian markets at large. The Association recently commissioned a study on AV market definition and strategy in the Asia Pacific. Conducted by Fusion Consulting, the study found that China is expected to surpass Japan as the largest pro AV market in the region by 2010, with a projected growth rate of 14 percent. The study also indicated that the market for high-end pro AV products is now growing faster than IT and technology related markets.
This is to be expected as professional audio visual systems have begun to invade every aspect of life for the man in the street – at home, at work and in public places. The consumer is now accustomed to AV stimulation wherever he goes, and hence, businesses in many fields have begun to view AV systems as necessary tools to conduct business. “We will draw on draw on our accumulated experience in China and other parts of Asia to create a meaningful business exchange for buyers/users and sellers of AV technology at InfoComm China 2009,” said Mr Tan. InfoComm China comprises a trade exhibition with an educational Summit program and site visits to AV installations.
InfoComm China 2009 will now be held at the new hall of the China Agricultural Exhibition Center (Beijing) instead of the previously announced China National Convention Center. This is due to the latter’s inability to complete their conversion from the Olympic Game’s Media Center to a convention venue in time for InfoComm China 2009. The dates have also been adjusted to 9-11 November 2009 from the original 10-12 November 2009.