Corporate Clients Profit from AV in Communications and Training Applications
Classrooms and lecture halls now come equipped with streaming and recording capabilities.
It’s what’s on the inside that counts. As profitable companies have long understood, keeping employees educated, informed, and in touch with each other is a safe investment for promoting longterm growth. So it’s no surprise that corporations of all stripes—from manufacturing to financial to pharmaceutical—have looked increasingly to AV consultants to help them raise the bar on internal communications.
Whether they’re designing fully self-contained campuses, planning dedicated simulation centers, or bringing new collaborative capabilities to HQ, AV integrators have a more active role than ever before in benefiting their clients’ balance sheets. The bottom line: improved corporate communications and training is mission-critical.
“We’re helping them solve real business problems—not just providing a conference room,” said Eric Bixler, account executive for Philadelphia, PA-based Advanced AV. “In 2012 the call is for us to act as a business consultant, not simply be an audiovisual provider, and I think that’s been a change across all audio and visual communications. Before, our clients in need of improved corporate communications or training would say, ‘It would be cool if we could do this,’ but now it’s, ‘I need to be able to do this.’ That’s a real shift in how our customers look at what we provide.”
Rich Wisneski, manager of design engineering for AV integrator SKC Communications, sees the concurrent evolution of corporate boardrooms and training initiatives as a distinct opportunity to expand on what his firm can do for their clients. “We have to keep the ‘three C’s’—collaboration, communication, and creativity—in mind every time we build a room for these purposes,” he explained. “For ‘collaboration,’ the question is, ‘What tools do they need?’ Just sharing from laptop to laptop may be big for some companies, but others may need to allow everyone to annotate shared material on any number of devices from iPads to slates, tablets, or a MicroTile wall that’s wired for multiple touches.
“On the ‘communication’ aspect, it’s not only about video or audio conferencing, but the streaming and recording capabilities. They want to know, ‘How can I maximize that room for a global workforce that’s in China, Canada, and America?’ By building in high-quality streaming, we can put them all in the same room so they can communicate visually, aurally, even tactilely.
“Lastly, ‘creativity’ is the most fun. What if we can put displays in a better spot, or design the room so that the table can move around to create plug-in points? We can put people in the frame of mind that they can use the room differently, and nine months later we hear about applications that we didn’t even think of. The end benefit is that when people are engaged, they’ll contribute a lot more: If you open up an environment where people start to interact and springboard off of each other, then the ideas mature, matriculate, and come out.”
At the NYC -based technology consulting firm Shen Milsom Wilke (SM&W), an influx of large-scale, high-profile corporate training campus projects underscores just how important this effect is. SM&W’s managing partner, Thomas Shen points to his company’s role in developing progressive systems designs at new, ground-up training centers for General Electric, Honeywell, and a global tax and auditing firm as evidence of corporate America’s growing emphasis on gathering employees for focused education, networking, and team-building.
SM&W recently helped the latter of these clients complete one of the largest dedicated corporate training centers in the world. “It’s a wholly self-contained campus, encompassing over 1,000,000-square feet of training spaces, classrooms, large-venue meeting areas, conference and meeting rooms, telepresence rooms, etc.,” Shen said. This training campus also includes an 800-room hotel solely for the use of the company and its personnel. In addition to the training spaces, the campus includes facilities to support social venues, fitness and exercise, dining, entertainment, and more.
“Previously, to support their training and education programs, our client would select a central city like Chicago, and block out virtually all of a hotel’s guest and convention rooms,” Shen noted. “Often there were limitations to the sizes of these hotel and convention spaces, and our client spent a lot of money leasing the facilities. More importantly, the hotels and meeting spaces they would lease didn’t have the capabilities to support their needs for technology, including the ability to support recording and live streaming of events, distance learning and teleconferencing, and dynamic presentation systems. The creation of a new, dedicated training campus was a huge financial investment for our client, but they believe that by building their own facility they will receive the immediate benefits of a highly integrated, technology enriched environment to support their needs, and receive ROI in a relatively short time frame.”
Digital signage boards are placed in gathering spaces for visitors to interact with.
At the tax and auditing firm’s new training campus, no-holds-barred AV integration is the core of what makes this advanced multi-acre facility tick. While excellent visual and audio quality in each classroom are a given, it’s the application of AV in virtually every aspect of an attendee’s experience in the building that points to the bigger possibilities.
Common at the university level, problem-based learning has been a prolific form of pedagogy, and technology consultants like SM&W have developed convenient methods for students and instructors to share information within the classroom. For in-session collaboration, SM&W designs polling systems using mobile phones or custom handheld wireless devices that measure audience response then shares the results instantly with the room for further discussion. Information content can be shared instantly between a student’s laptops/tablet computer and with the entire classroom, all wirelessly through the support of an enterprise Wi-Fi network.
SM&W is helping people find their way around a large corporate training campuses by designing digital signage boards placed in hallways and gathering spaces, which attendees can interact with for room location and scheduling information. Furthermore, SM&W designs systems with Radio Frequency ID (RFID) technology to allow communications between the digital signage boards and a visitor’s unique ID card, providing instant identification of the employee, and allowing them to learn their itinerary simply by walking up to the display.
As the possibilities at plugged-in corporate communication and training centers expand, so do clients’ needs for the valuable knowledge and experience that AV firms bring to each project. According to Advanced AV’s Eric Bixler, beyond selling their brain power, the additional opportunities for designers to build on margins lies in customers’ increased needs to effectively engage employees who they simply can’t afford to fly in for every meeting/training session that takes place—or who may be increasingly resistant to taking the trip.
“They’re interested in enabling mobility and availability,” he said. “Businesses want to know, ‘How do we take these meetings to phones and tablets, in case our employees want to just participate at their desk, or even sit in their lounge chair with their iPad?’ Corporate customers are more and more open to allowing employees to make that decision. AV firms can really help them to overcome the inherent challenges there, by bringing the collaborative experience to people’s personal devices or desktops.”
David Weiss (www.dwords.com) writes extensively about AV, audio, and broadcast technology.
LifeSize Camera 10x
LifeSize Camera 10x is the company’s first 10x optical zoom camera designed for large meeting rooms, auditoriums and lecture halls, this new HD video conferencing accessory option delivers increased zoom capability to support Full HD quality video, even at significant distances. Bundled with any of the LifeSize 220 series endpoint offerings, the product ensures that no facial nuance, expression, or gesture is missed during an HD videoconference. LifeSize Camera 10x key features include improved pan tilt zoom functionality; smoother operational handling for more lifelike interactions; 1080p30 support and increased zoom capability; full HD video to support larger meeting rooms; improved low light handling; antiglare visor; reduced light glare on lens; and support for cable length up to 328 feet (100 meters) so that HD video can be captured even in large meeting spaces.
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Polycom UC Board
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Collaborate is an all-in-one voice, video, and data collaboration console for organizations using unified communications software or web services communications. Delivering plug-nplay simplicity in a business solution for video collaboration, the ClearOne Collaborate allows small groups in an executive office or conference room to converse and see each other while simultaneously viewing data from applications, web sites, or other local or network sources.The system is ClearOne’s first to incorporate video capability and features an integrated ClearOne HDConference audio conferencing system, a 46-inch HD LCD monitor, an HD USB video camera, and a built-in quad core PC with Windows pre-installed. Collaborate is also available without an operating system for enterprises that have customized or bulk licensed software.
Vaddio AutoTrak 2.0
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