Skip to main content

Scala, IAdea Media Appliance

  • Scala and IAdea, two leading companies in digital signage software and hardware, have introduced a low-cost, high-definition digital signage media appliance with upgraded Scala-supported software. The combined offering enables the advanced functionality of a sophisticated digital signage network at an entry-level price point.
  • The new IAdea XMP-320/330 full-HD media appliance is a small, palm-sized unit that is 100-percent solid-state, fanless and low power. It is capable of playing back 1080p content using a dedicated hardware-based video decoder for picture-perfect, full-HD H.264 graphics. The XMP-330 unit also features Wi-Fi connectivity, which reduces installation costs.
  • In addition to the new hardware, Version 2.0 of the IAdea Bridge Server software is now available. The major new features of Version 2.0 are:
  • Multi-zone support (requires HD appliance); Simple RSS crawls (requires HD appliance); Playback of Scala Designer content as a sequence of still images; Support Scala templates (as snapshot) for simplified template messages; Scala Ad Manager support (requires HD appliance or digital signboard/photo frame); Portrait mode layout for images and crawls; and Automatic time synchronization. These features enrich all IAdea media appliances, including the HDmedia appliance (1080p video playback), SD appliance (480p), digital signboard (10-inch, all-in-one countertop unit) and the audio-only appliance.
  • "The video performance of the new IAdea HD player is stunning and now includes support for multi-zone layouts and simple RSS crawls," said Jeff Porter, Executive Vice President, Scala. "For about the same price as an ultra low-cost PC, you can now get drop-dead gorgeous 1080p playback."
  • "IAdea is determined to deliver the most dependable hardware technology for digital signage," said Rex Chen, Executive Vice President, IAdea. "The new XMP-320 full-HD media appliance lets the system integrator with limited budget do more than ever before."
  • Customers with a valid Scala Advantage subscription can download the new Bridge Server software at
  • For more information on the IAdea XMP-320 full-HD media appliance, visit