Interactive Digital Signage and the Growth of the Market - AvNetwork.com

Interactive Digital Signage and the Growth of the Market

Author:
Publish date:

Interactivity has been the buzz in digital signage for a while, so why is there not more of it out there in the real world? It’s out there– but we’re living in an odd world where 1) there is still a lack of understanding in the market about what touch technologies are required to interactive, and 2) digital signage now must compete with that other, hyper-interactive technology– the smartphone in most everyone’s hands.

Even as the larger ad/marketing world heads, guns blazing, down new paths like new-gen QR codes and designing content that is mobile-friendly so the use of the digital display doesn't stop and the physical display, we still need to get back to basics in interactive digital signage. Interactive on the big screen is a different ball game than the thousands of apps being pushed on the smartphone user. Interactive digital signage is about the provider controlling the experience, not the consumer. But you need to understand the technical dynamics of new interactive and touch screen technology.

The essentials of interactive digital signage will be the topic, for a December 12th Webinar, “The Magic Touch– Bringing Digital Signage to Life with New Technologies.” You can register to attend (free of charge) at:

http://engage.vevent.com/index.jsp?eid=1681&seid=97

I will moderate, as Paul Siegel and Diane Harris from Arrow Electronics guide us through the Touch Technology landscape, with overview of the latest technologies, and more importantly how to integrate and support these new solutions. What is the latest Touchscreen technology available? We’ll examine Resistive, Surface Vs. Projective Capacitive, Optical, Infrared, Larger Format, new “Integrated Touch” technologies, and more.

Related

Image placeholder title

Chris Gibbs Outlines Digital Signage Expo Growth

As the Digital Signage Expo gets ready to open its doors, at the Sands Expo and Convention Center in Las Vegas, Feb. 11-13, there is a lot to process, as the show is set to establish new benchmarks for education, and attendance. David Keene spoke recently with Chris Gibbs, president, and chief operating officer of ExpoNation, LLC, that produces DSE.

Image placeholder title

Digital Signage Conference InfoComm– Defining the Market

On the eve of InfoComm, digital signage was front and center in Las Vegas, as DisplaySearch held its Digital Signage Conference in conjunction with InfoComm 2012. Crucial topics such as commercial vs consumer grade flat panels, LED vs CCFL backlit LCD, Super-Narrow Bezel (SNB), and the latest market/sales numbers brought some interesting discussion from some of the industry’s top analysts and providers.

Image placeholder title

Digital Place-Based Advertising Summit Kicks Off Digital Signage Expo

Prior to the opening of the show floor at the Digital Signage Expo– before we all get dazzled by the new technology tools– it’s great to tap into the latest research on how the larger world is using digital signage and DOOH. We all love new-gen flat panels,, content management software, and routers. Everyone attending DSE, or NAB, or InfoComm loves the technology. How are we doing in the real world, with end-users who will eventually dictate the growth of all our companies?

Image placeholder title

Digital Signage Expo Ramps up for Las Vegas

Digital Signage Expo (DSE) returns to the Las Vegas Convention Center on February 26-28, 2013. Themed “Innovation Inspires,” DSE 2013 invites attendees to “embrace new ideas, challenge existing precepts, embolden their vision of the future, and see how the newest technologies can capture customer attention to help their businesses succeed.”

Image placeholder title

Toshiba Ramps Up Digital Signage Offerings

Toshiba is taking a different tack with their latest efforts– steering away from just selling AV/digital signage hardware to end users or AV dealers/integrators and instead focusing on offering turnkey digital signage solutions and digital signage managed services.

Image placeholder title

Digital Signage Interactive Reality Checklist at DSE

Digital Signage Expo (DSE) will present an all-new four-part Interactive Technology Seminar Program that will showcase practical applications of the latest innovative advancements in interactivity. To be presented in Las Vegas February 27-28, the program is part of DSE’s eight-track Educational Conference.