Sinclair Broadcast Group's WJLA—which serves viewers in the Washington, DC metro area—and the lighting experts at Brightline recently collaborated on a revamp of its Studio A. In a race against the clock that requires equal parts technical prowess and grace under pressure, Sinclair and Brightline have forged a turn-key approach that results in a timely and seamless implementation of project after project.
“Everything we learn from previous stations carries into the next,” explained Sam Cercone, managing partner, Brightline. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
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Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States” and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
You can watch the revamped studio come to life below.
