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Sony AV Solutions Turn Knowledge into Action at an Ontario University

Sony Electronics
(Image credit: Sony Electronics)

The University of Guelph in Ontario, which serves nearly 30,000 students and more than 1,200 faculty, is recognized not only for excellence in the arts and sciences but for educating the whole person by turning knowledge into action and passion. One of the ways the University of Guelph acts on this educational commitment is by offering a second-to-none hybrid learning experience, complete with the latest state-of-the-art technologies. From projectors to pan-tilt-zoom (PTZ) cameras and displays, the University employs an end-to-end Sony ecosystem to help support instructors’ needs while heightening student engagement through the image quality, dependability and craftsmanship associated with the brand.

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Christopher Hewitt, manager of classroom technical infrastructure at the University helped select the new technology. “Sony’s product lineup is vast, however, one of the biggest features is the ability for the technology to integrate with our existing systems and be versatile enough to meet my specific needs," Hewitt explained. "The interoperability of the product is paramount.  In addition, design quality seems to be synonymous with Sony’s professional products. From LCD panels to projectors, it’s reasonable to expect that Sony will always deliver a great product.

“Our product selection is primarily from Tier 1 vendors and vendors that have major brand influence," Hewitt continued. "When we choose a new product, we try to rank it with others to ensure that it is compliant with our needs and then evaluate using factors such as price, serviceability, product reputation, quality, and ease of use.  Typically, we look for products that are dependable and have companies that stand behind their product. It’s also important to have a sales representative that is local to our market, has a stakeholder relationship with our university and can bring experts to the table to talk about product development.”

Sony Electronics

(Image credit: Sony Electronics)

From classrooms including small seminar and lab rooms, to lecture theaters, the University of Guelph uses Sony’s latest technologies across campus. Specifically, the institute has standardized on a full range of more than 150 of Sony’s laser projectors. The VPL-PHZ10 and VPL-FHZ50 are used in smaller spaces while the VPL-FHZ90 and VPL-FHZ70 are used in larger rooms, with each room typically housing two projectors.

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“We’ve been using Sony’s projectors exclusively since 2015," Hewitt noted. "When we were looking to make an upgrade, we conducted our own shootout testing the Sony projectors against other competitors and we’re confident that the Sony lineup outperformed others. Paired with the exceptional reliability that Sony provides, the models offer us a competitive advantage. In addition, the great sales incentive allowed us to maximize our renewal funding, enabling us to purchase units for more classrooms.”

Additional benefits to the University of Guelph are the durability and predictability of Sony’s projectors. “To have a product that I know lasts about eight or nine years helps me plan for the future and minimize expenditures," Hewitt explained. "Sony released an ECO mode that has drastically extended the life of the projectors. This has saved me over 40% of my budget in projectors over the years and has reduced the amount that I procure. The tight base funding for replacing projectors has meant I am able to stretch these limited dollars into other products and do not have to worry about the lifecycle of these projectors.”

Sony Electronics

(Image credit: Sony Electronics)

In addition, the University of Guelph has deployed more than 60 of Sony’s PTZ cameras. This includes the SRG-X120 HD camera with zoom capabilities and an SDI output, which is used in rooms where lectures and tutorials are captured. Although Sony was not the initial first choice, the cameras proved to be the right choice for the school. “When it came time to choose new cameras, we first went with a competitor’s product and although it was implemented by our team, the image quality was not quite there," Hewitt said. "Instead, we adopted Sony’s SRG series, which successfully replaced our previous units. The attractive Sony devices offered better quality at the same price point while providing us with great support and a product that prioritized image quality. We were quite impressed with the cameras and were pleased that the stock levels didn’t falter during the pandemic.”

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As the school began programming their classes with a hybrid mindset, technology has played an even more important role in providing interactivity and collaboration, in-person and remotely. “We have in-person lectures that are live streamed using a web conference environment that is platform agnostic," Hewitt described the setup. "Coupled with our standard of being a BYOD environment, it means with little configuration, we are able to accommodate anyone’s laptop into the classroom and successfully have it joined to the conference using Sony’s cameras to capture the audience and lecturer’s class.

“With regards to the technology that we put in place over the pandemic, the Sony cameras have given the ability to live conference from the classroom to students and other faculty members abroad resulting in increased engagement, web conference capability and the ability to have a hybrid lecture that is two-way. It allows participants to not only view the classroom but participate interactively.”

Sony Electronics

(Image credit: Sony Electronics)

The technology in place is also making an impact on its beneficiaries. “Students and faculty members alike have noticed a difference in the quality of the images displayed on-screen," Hewitt explained. "Having a great image is paramount to the student experience, with rich colors, true blacks and deeper contrast–especially when placed in a class where color and experience matter. Our College of Arts have depended upon Sony’s projectors through the years and are very fond of the experience they deliver.”

The final reason Hewitt cited for aligning with Sony was their overall partnership.  From progressive service and support to creative problem solving, he feels Sony often goes above and beyond for their customers. After many years of collaboration, Sony remains committed to helping colleges and universities large and small, like the University of Guelph, thrive and take advantage of transformative technologies that help capitalize on the latest educational trends and create a more dynamic form of learning.

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.