Colleges are using big data to track students in an effort to boost graduation rates, but it comes at a cost (The Hechinger Report)

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"When Keenan Robinson started college in 2017, he knew the career he wanted. He’d gone to high school in a small town outside Atlanta. His parents had never finished college, and they always encouraged Robinson and his two older siblings to earn degrees. Robinson’s older brother was the first in the family to graduate. 'My parents always stressed how powerful an education is and how it is the key to success,' Keenan said."—Source: The Hechinger Report

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WHY THIS MATTERS:

Retention is essential for student success, and big data is helping stakeholders identify and assist students who might be struggling academically. However, it comes with a cost—a high cost. Students with historically lower graduation rates may feel the heft of the predictive analytics system. The key? Data must be analyzed in context.