AV Technology Readers are Bullish on Spending

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By ( AVTechnology ) published

Check out the results of a recent poll asking AV Technology readers if their organization's budget had changed because of the tariffs. You might be surprised. We were!

AV Technology Readers on Affects of Tariffs
(Image credit: Getty Images)

On Monday, May 5th, I ran a poll in the AV Technology newsletter asking readers if the tariffs had changed their organization’s budget. Results were live and updated each time someone responded. The results shown were captured on Monday at 11:30 p.m. ET.

To be honest, I was a bit nervous about running this poll. I didn’t want to be the bearer of more bad news if the overwhelming majority responded, “Our budget has been frozen for the foreseeable future.” But I had to let the chips fall where they may.

Poll results

(Image credit: Future)

Given the headlines in the news these days, I was pleasantly surprised to see that our AV Technology readers, who comprise end-user AV/IT decision makers within corporate, enterprise, financial, higher education, and other commercial markets, remain resilient.

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For 60 percent of respondents, it’s full steam ahead. In fact, 21 percent said, “We’re hedging our bets and buying everything we can now.” Another 39 percent said, “Our budget remains unchanged.”

InfoComm is in a few weeks, and I am sure you’ll see plenty of new technologies to help fill your budget.

Cindy Davis
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.