Kramer AV over IP System Runs Digital Signage Network at Tulalip Resort Casino

Tulalip Resort Casino
(Image credit: Tulalip Resort Casino)

The Tulalip Resort Casino (TRC) is an elegant destination located in Quil Ceda Village, Washington. Opened and operated by the Tulalip Tribes of Washington since 2004, the TRC houses an impressive 12-story hotel with 370 rooms, a 192,000-square-foot casino, seven restaurants, meeting rooms, an amphitheater, and a world-class spa.

Digital signage is a hallmark of the bustling TRC. Monitors throughout the property direct guests to events, display sports broadcasts inside the TRC’s Draft Sports Bar & Grill, and keep casino players apprised of the latest promotions. The sports gaming area is also packed with monitors showing live games from across the country—both to let bettors keep an eye on their favorite teams, and also to impart energy into this section of the casino.

The TRC has been steadily feeding a growing network of monitors using a cloud-based Kramer Control system. Built with drag-and-drop functionality, remote-control capabilities, and built-in system analytics, Kramer Control has made life easy for Aaron Jackson, who leads AV technical and integration support for TRC. 

Aaron Jackson, Tulalip Resort Casino

Aaron Jackson (Image credit: Aaron Jackson)

“Setup is straightforward with Kramer Control,” said Jackson, an AV pro with extensive programming experience. “That’s why we gravitated toward this system. Kramer has the ‘full-stack’ more than anyone else on the market, especially when it comes to the drivers being pre-written for Kramer Control. The TRC’s in-house IT staff also finds Kramer Control simple to use. It’s easy to scale up when needed.”

Choosing AV over IP

This said, the current level of digital signage at this dynamic casino is beyond what many hard-wired, switched matrix AV systems can easily handle. This is why the Tulalip Resort Casino—with Jackson’s expertise—recently migrated to an AV over IP signal architecture. Moving to AV over IP has vastly increased the scalability, capacity, and flexibility of the property’s digital signage network, both in terms of the playout channels being supported at any one time, and the groupings of monitors to which that these signals can be sent.

Tulalip Resort Casino Digital Signage

Digital signage runs rampant at the Tulalip Resort Casino. (Image credit: Tulalip Resort Casino)

“When the Tulalip Resort Casino wanted to extend digital signage throughout its property, Kramer AV over IP was the only realistic solution,” said Chris Kopin, VP of Technology at Kramer US. “Today, the TRC has a high-performance AV over IP network that meets all of their digital signage needs—and then some.”

Installing AV over IP systems today affords future expansion possibilities

Anatomy of the AV-over-IP System

To move AV signals over IP throughout the Tulalip Resort Casino, Aaron Jackson has leveraged network throughput of 10 Gbps with a redundant 10-Gb LAG. This connects to the TRC’s Networks Operations Center on the hotel’s admin level, which is home to various audiovisual servers, the Kramer Control system, a powerful Scala digital signage management platform, and more than 60 Kramer KDS-EN6 4K60 4:2:0 HDCP 2.2 video encoders. Also notable is the fact that Kramer’s encoders and decoders only require a 1 Gb throughput, though a 10 Gb Ethernet backbone was chosen for this project.

1Gb vs. 10Gb Ethernet: Which is right for your AV network?

The encoders send the signals via to 10 Gbps network to hundreds of Kramer KDS-DEC6 4K60 4:2:0 HDCP 2.2 decoders. These are connected to monitors throughout the TRC. According to Jackson, there are more than 300 decoders in the TRC—and the number keeps growing.

Future-Proof, With Impressive Data Flows

Even though the TRC’s network capacity is 10 Gbps, the Kramer KDS-EN6/DEC6 AV over IP distribution system is capable of supporting 4K60 4:2:0 (10.2 Gbps). Kopin said: “This gives the Tulalip Resort Casino solid 4K signal delivery, ensuring that its digital signage system won’t become overloaded and obsolete tomorrow.”

“The sheer number of data flows is impressive,” added Jackson.

The scalers built into the Kramer decoders allow for image rotation for screens mounted vertically or horizontally. Any changes in monitor resolution (as 4K monitors are added), or orientation, will not complicate the process for TRC’s IT staff. Everything signal-based can be deployed from the Network Operations Center.

[Technologies Impacting the Future of Digital Signage]

“The fact that the Kramer encoders/decoders are 4K gives us some room to grow, especially since there isn’t much 4K content available today,” Jackson observed. “Right now, the cameras within the TRC are HD, as is most of the playout content, including a marketing video loop that runs when the digital signs are not showing dedicated content. But times are changing, and 4K is coming. Meanwhile, the fact that this is an AV over IP system means the TRC’s IT staff can easily change up the playout order, and switch in new content as they see fit.”

Easy Control and Managed Services

Jackson is very much the AV “go-to guy” for the Tulalip Resort Casino. He lives and works eight miles away from the property in scenic Washington state.

For the Kramer Control system, Jackson’s physical location is not an issue. Using a password-protected web portal, he can sign into the system at any time and make whatever configuration changes the client wants.

Kramer SL-280 at the Tulalip Resort Casino.

Kramer's SL-280, seen here at the Tulalip Resort Casino, is a master/space controller (Kramer Control brain) that can operate over Ethernet with control interfaces that include: eight bidirectional RS−232, eight IR, eight GPI/O, and eight relays. (Image credit: Kramer)

“Aaron can sign on and monitor what’s happening on the TRC’s digital signage network using Kramer Control,” said Kopin. “He can also change signal distribution configurations and troubleshoot any issues using Kramer Network, our cloud-based management tool that lets you manage AV like it’s IT.” 

Kramer Network supports functions such as device monitoring and management, flexible AV signal distribution, room automation, video wall management, and "views" of each room’s AV setup using Kramer Network’s Admin Room View feature.

“I like the Admin Room View feature, because it lets you get remote access to every device in the room,” said Jackson. “The TRC’s in-house IT people like it as well, because we both can use Admin Room View to drill down into a given space and answer questions such as, ‘Which decoder is it using? Which options does it offer us to configure it?’”

Value Proposition

Moving to an AV over IP signal delivery system has given the Tulalip Resort Casino the headroom it needs to add extra monitors, expand its range of playout channels, and migrate to 4K content when the time seems right. The strategy adds value now and in the long term. 

The basics of AV over IP infrastructure

“Because we have the best combination of both value and performance when it comes to our AV over IP, control and audio solutions for pro AV,” said Clint Hoffman, CEO of Kramer Electronics USA. “Right now, that is a like a well-kept secret amongst a particular group of integrators, but those integrators that know this about Kramer in 2019 are making great profits with our highly reliable offerings.”

This is a level of flexibility that just wasn’t possible with the TRC’s former hard-wired/matrix-based AV distribution system. In adopting AV over IP, the Tulalip Resort Casino has bought itself a lot of space to expand its roster of digital signage monitors, the variety of channels they can display, and the resolution they use in the years to come.

Margot Douaihy, Ph.D.

Margot Douaihy, Ph.D., is a lecturer at Franklin Pierce University.