Hall Research CEO Ken Eagle on a New Multi-Brand Structure and an Update on the Atlona Acquisition

Hall Research’s CEO, Ken Eagle, sits down with AV Technology’s Cindy Davis to announce a new structure that includes five brands and to check in on how the acquisition of Altona in July 2025 is going.

Check out the video interview for a deeper dive into each brand and Eagle’s roadmap for 2026 and beyond.

Hall Research CEO Ken Eagle on a New Multi-Brand Structure and an Update on the Atlona Acquisition - YouTube

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The big news for April 2026 is that Hall Research now serves as the parent company to five distinct brands:

Hall Technologies: Focuses on AV in the medical vertical.

Atlona: The hub for traditional AV signal management, including extenders, switchers, AV over IP products like OmniStream, and the Velocity control system.

Gain Audio: A dedicated audio brand offering affordable, practical systems like amplifiers, speakers, DSPs, and microphones. The goal is to provide a versatile solution that works with Hall, Atlona, and competing brands.

Captivate: A "prosumer" brand for collaboration tools such as video bars, soundbars, mics, and cameras, designed for both professional integration and simple consumer plug-and-play.

Javelin: The brand for premium cables and installation accessories, including low-cost extenders.

Eagle said, "The purchasing structure remains consistent, with all distribution partners now having access to all five brands." The new hallresearch.com website, featuring all brands, is live now. New products are actively launching throughout 2026. Eagle emphasized that all products shown at InfoComm 2026 will be shipping this year.

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Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.