CSI Rebrands Pure Digital Fiberlink Product Line - AvNetwork.com

CSI Rebrands Pure Digital Fiberlink Product Line

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 HAUPPAUGE, NY--Communications Specialties, Inc. (CSI) announced that they are consolidating their two fiber optic product lines, Fiberlink and Pure Digital Fiberlink, into one cohesive entity known as Fiberlink.

“We have a brilliant brand in Fiberlink with excellent industry-wide recognition,” states Derek Miranda, director of marketing. “Our customers have always referred to each of our fiber optic offerings as Fiberlink. It was time to strengthen our connection to our customers through a strong, homogenous and recognizable brand.”

“There was a time when it was very important to clearly differentiate the two core fiber optic technologies that we provided to our customers, digital and analog, because we have always been at the forefront of the technology,” says John Lopinto, President and CEO. “Now that digital fiber optic technology has become the foundation for all of our fiber optic products, maintaining two brands is no longer necessary.”

Nothing about the products themselves have changed and CSI continues to offer the analog fiber optic products that their customers have come to rely upon.



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