FALMOUTH, ME--A team of consumer electronics industry cyclists calling themselves the CE Express will stage a series of bike rides in cities across the United States and the United Kingdom to raise money for cancer research. CE Express is a consumer electronics industry initiative headed by CEDIA (Custom Electronics Design & Installation Association) president Ken Smith, which brings cyclists from across the nation together to ride and raise funds for cancer research.
Regional rides are taking place in San Francisco, CA (August 17th), Falmouth, ME (August 25th), Irvine, CA (August 25th) and London, England (on September 2nd).
"The money raised by the CE Express will help doctors and scientists find new cures and better treatments for cancer, thus saving thousands of lives," said Ken Smith, CEDIA president and ringleader of the CE Express. "I have been touched personally by this disease on many levels. This ride gives me and many others in our industry an opportunity to do our part in fighting cancer, one mile at a time."
Fundraising proceeds will be donated to The Lance Armstrong Foundation - a charitable foundation started by 7-time Tour de France winner and cancer survivor Lance Armstrong. A fundraiser event is planned for the CE Express during CEDIA EXPO, the association's annual trade show in Denver, CO to raise funds for and celebrate the successes of the CE Express on Friday, September 7th from 5:30 to 7 p.m. in Lobby D Terrace of the Colorado Convention Center.