Digital Signage Expo Gears Up For Vegas

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The Digital Signage Expo and Interactive Technology Expo, to be held February 27-28 at the Las Vegas Convention Center, is the world's largest event dedicated exclusively to digital signage, interactive solutions, and point-of-consumer media networks in retail, hospitality, financial, and public spaces.

And for the first time, the Digital Signage Expo will have a Show Daily, to be published by NewBay Media, publishers of SCN and Digital Signage Quarterly magazine. The Digital Signage Expo Show Daily will serve as an on-site guide, new product resource, and exhibitor newss magazine at the Expo.
Digital Signage Expo (DSE), was recently named one of Tradeshow Week Magazine's 2007 Fastest 50, which honors the 50 fastest-growing shows in North America based upon total net square footage and percentage growth between 2004 and 2006. The award recognizes DSE's significant growth over its first three years of operation (2004-2006).

Digital Signage Expo, which moves to Las Vegas from Chicago this year, will feature an expanded conference program, and there will also be a pre-conference live case study Installation Tour on February 26, and the debut of a global virtual tour of the latest in digital signage that will feature industry-specific case study presentations from countries around the world. Additionally, 30 educational sessions as DSE will focus on retail, advertising and marketing, hospitality, public spaces, and digital signage 101.

There is also new Tech Track for integrators and installers; 145 exhibiting companies featuring the best the industry has to offer; a Breakfast Super Session: "Wal-Mart: The Past, Present & Future of the Nations's Leading Retail Media Network"; a guided digital signage tour through Las Vegas; and a global virtual tour.

On February 28 the Keynote Breakfast Session will be "Digital Life: Living the Future", presented by Dr. Andrew Lippman, associate director, MIT Media Lab. Lippman will explore such topics as free digital displays, electronic ink blending displays into walls like wallpaper, and displays as part of our clothing and landscape. He will show how to reach this future, take attendees on a tour of some of its features, and introduce them to a growing program at MIT called "Living the Future" where the campus will be transformed into a participatory, inventive, and dynamic universe.

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