Antex Serves Up Digital Music

TORRANCE, CA-Antex Electronics has entered into a partnership with Private Label Radio (PLR), a division of DMI Music & Media Solutions, in which the two Southern California-based companies will provide two of the nation's largest quick-serve restaurant chains with their own brand-specific radio networks. Making this network possible is Antex's Media Director 2 (MD2), an audio server and software management system that will manage the delivery, storage, and processing of PLR's customized programming.

Using Antex's internet-capable MD2, PLR will program brand-specific audio content from its Pasadena, CA-based headquarters for restaurant locations nationwide. The programming will include in-store music, promotional messages, crew training, and other corporate communications.

"This is a great example of how the Media Director 2 can provide businesses with a unique opportunity to not only entertain, but also to communicate with their customers and employees," said Dave Antrim, president of Antex Electronics. "We are very excited and pleased to be partnering with Private Label Radio. They are a proven content provider who have created award-winning programming for Air Force One and Two, United Airlines, and 14,000 locations of National CineMedia theatres."

Linked and controlled by a central server running Antex's system management software, each MD2 located in each restaurant site downloads content and playback instructions at set times during the day. Once downloaded, the instructions are integrated into the system and the content is stored in the unit's 40 GB hard drive. At the appropriate time, the MD2 initiates playback of the music or other content. The programming flexibility of the MD2 also creates ancillary revenue streams for businesses, as it can be used to broadcast-sponsored messaging from outside companies.