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Sennheiser And House Of Blues Entertainment Form Marketing Alliance - AvNetwork.com

Sennheiser And House Of Blues Entertainment Form Marketing Alliance

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OLD LYME, CT--Sennheiser USA, and House of Blues Entertainment have cemented an agreement to enhance House of Blues live music venues throughout the continent with an array of Sennheiser and Neumann wired microphones and Sennheiser headphones. Sennheiser has upped its commitment by supplying the current venues with Evolution Series wireless vocal microphones as well as Evolution Wireless personal monitor systems.

House of Blues has clubs in Anaheim, Atlantic City, Cleveland, Dallas, Chicago, Las Vegas, Los Angeles, New Orleans, Myrtle Beach, San Diego, and Orlando, and has further expansion plans into other markets. In recognition of the growth and aspirations of Sennheiser, House of Blues, and their new relationship, the companies officially joined forces at the grand opening of the House of Blues Dallas, located in the city's aptly named Victory Park development.

Said Stefanie Reichert, vice president strategic marketing for Sennheiser USA, "The deal is more than pure altruism on Sennheiser's part. It gives Sennheiser an incredible branding opportunity. The House of Blues hosts a tremendous number of bands in every imaginable genre, from the most established major label acts to the most promising upstarts. Now, every House of Blues will offer the use of Sennheiser and Neumann gear to the thousands of musicians, engineers, and instrument technicians who perform on their stages from coast to coast, night after night, year after year. The brand exposure is spectacular."

"Our alliance with the House of Blues is poised to garner worldwide attention," commented Greg Beebe, director of global relations. "The House of Blues clubs have a stellar reputation internationally as quality venues for live entertainment. Sennheiser is committed to supporting and partnering with HOB worldwide on future endeavors." For more information visit www.sennheiserusa.com.

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