Thomson's Premier Retail Networks, Inc. (PRN), an experienced provider of digital media solutions at-retail, and Condé Nast Publications, publisher of 26 consumer magazines and their Web sites, have announced a programming agreement to produce custom content for display on PRN's Checkout TV network in supermarkets nationwide.
PRN operates the world's largest Checkout TV network, presenting engaging programming on more than 19,000 screens that entertains and informs shoppers while they wait in line at supermarket and retail locations. PRN currently has more than 100 active content partnerships with many top television networks and publishers, covering a wide range of programming content.
In collaboration with Bon Appétit, PRN is producing short-form content featuring cooking tips from Bon Appétit.com, ranging from Taco Parties and Easy Ice Cream Desserts to Creative Salads. These weekly video segments will run on PRN's multi-paned eye-level screen, together with special previews of the weekly challenge on Food Network's "The Next Food Network Star." The fourth season of this popular Food Network series, which airs Sundays at 10 p.m. ET/PT, features an episode where the challenge winner will receive an editorial feature in an upcoming issue of Bon Appétit magazine.
This agreement is one of many synergies being discussed by PRN and Conde Nast Publications. Last summer's collaboration between Bon Appétit and PRN resulted in a 20-percent sales lift for Bon Appétit's featured Summer BBQ issue at checkout.
"We are very pleased to partner with Condé Nast to create relevant content for our Checkout TV network," said Richard Fisher, PRN president. "This is a great example of our goal to always provide more enjoyable, targeted programming that benefits retailers and shoppers alike."
"We are delighted to be working with the programming team at PRN to provide shoppers with our special brand of food content," said Amy Alfonsi, director of Retail Marketing. "We look forward to bringing both Bon Appétit and our other magazine brands to audiences at retail."
PRN enables retailers and manufacturers to reach consumers in over 6500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN's programming alliances include NBC, ABC, CBS, Fox, Discovery HD, Food Network and other media properties, as well as major studios and record labels and magazine and newspaper publishers. PRN's retailer customers include ACME, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, SAM'S CLUB, Shaw's, ShopRite, Star Market, and Wal-Mart Stores.
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