ATLANTA, GA-The sweeping changes transforming consumers' television viewing experience at home are having an equally dramatic impact on commercial markets, according to experts at LG Electronics. Speaking on a panel sponsored by Insight Media at the third Americas Display Engineering and Applications Conference, LG's Timothy Frahm explained that government mandates requiring digital tuners in all TVs by March 1, 2007 are accelerating the deployment of digital HDTVs in the lodging industry particularly.
"As digital high-definition television and flat-panel displays enter the mainstream, hotels, resorts, clubs, and businesses are capitalizing on the sleek, hang-on-the wall screens that deliver crisp HDTV programming to their guests and customers," said Frahm, director of advanced commercial product development, LG Electronics USA.
"As the world's largest manufacturer of display panels, LG Electronics has a deep understanding of the needs and requirements of HDTV technology for the hospitality and commercial markets," said Frahm. "In a short time, we have seen how HDTV has changed the market by providing improved picture quality, digital convergence combining television and PC applications, and the ability for content providers to increase the amount of information displayed."
Drawing from his extensive expertise in advanced digital solutions for commercial markets, Frahm elaborated on the importance of developing secure industry technologies. With the growing importance for the hospitality industry to provide trusted content for their customers, he said, Pro:Idiom digital rights management (DRM) technology has become the de facto standard in the lodging industry. Because of this, on-demand high-definition content is now being deployed in the lodging industry for the first time.
"Technologies like these demonstrate how HDTV is changing the way content providers and consumers interface with television today. By applying the Pro:Idiom technology platform, the lodging market has been able to enjoy a highly secure DRM solution," he said.