FAIRFAX, VA--InfoComm International, the trade association representing the professional audiovisual industry, has launched a $1.5 million advertising and public relations campaign aimed at educating architects and building professionals about the value of contracting with AV companies employing Certified Technology Specialists. As part of the campaign InfoComm has created a new website, www.ctsforav.com, offering examples of innovative projects that bring together outstanding design with exceptional communications capabilities. An online directory allows building professionals to connect with qualified companies with Certified Technology Specialists on staff -- the only audiovisual certification credential that is accredited by the American National Standards Institute (ANSI).
“Most audiovisual equipment is networked and installed in the built environment, making it critical to connect with architects and building professionals,” said Randal A. Lemke, Ph.D., Executive Director, InfoComm International.“InfoComm has initiated this campaign to increase the awareness of the CTS credential among building professionals and to inform potential customers of the value of contracting with companies that invest in continuing education and certification for their employees. This new campaign is an important step to bringing the building and AV communities closer together.”
InfoComm’s Certified Technology Specialist program has close to 10,000 certified audiovisual professionals worldwide holding the credential. The CTS and the advanced CTS-Installation (CTS-I) designations are the only AV credentials that are ANSI accredited under the International Standard ISO/IEC 17024 General Requirements for Bodies Operating Certification Schemes of Persons program. InfoComm also maintains an advanced CTS-Design credential (CTS-D), which will be evaluated for ANSI accreditation in the next several months.