Broadsign International announced at the Digital Signage Expo that Patrick (Rick) J. Engels will join their organization as President and Chief Operating Officer. He comes to Broadsign from Petters Group Worldwide, where he served as their CFO and Media/Marketing portfolio manager. Petters Group is the largest shareholder of BroadSign International.
Engels is assuming leadership of Broadsign at a time when adoption of digital signage as a medium and demand for digital signage software are accelerating globally. He will operate from the new BroadSign corporate headquarters in Minnetonka, MN, located at the main administrative offices of Petters Group Worldwide.
“Rick will oversee and lead our day-to-day operations, as BroadSign continues to expand its market share within the digital signage industry,” said Cord Christenson, CEO of BroadSign, “This will allow me to concentrate more on building stronger strategic partnerships,” he added.
"Over the last decade, Rick has held senior executive positions in a number of organizations which were experiencing rapid growth, where he focused on achieving operational excellence," said Tom Petters, CEO and Chairman of Petters Group Worldwide. "Rick's mix of strategic vision, passion and discipline, combined with his intimate understanding of growth in emerging technology companies, make him the right person to take BroadSign forward at this stage in the company's life cycle," he added.
“I am truly fortunate to be joining the strong team already in place at Broadsign,” said Engels. “The company is on a sharp growth trajectory being fueled by the reality of the need to create and operate large digital signage networks. I am eager to start work to capture the market opportunity and be part of a fundamental shift happening in the new media industry.”