AVoIP: Bridging the Knowledge Gap Between AV and IT - AvNetwork.com

AVoIP: Bridging the Knowledge Gap Between AV and IT

Author:
Publish date:

The number one issue for integrators working in with converged AV and IT systems is knowledge. AV professionals are familiar with audio and video but, when it comes to a deep understanding of networks — the needs, configuration and operation for enterprise level, medium and large business applications—there is a need for greater understanding and technical expertise.

There is also the issue that, for some time, we have had dedicated AV solutions that have performed well, so breaking habits and embracing brand new solutions (and new paradigms) can be difficult.

Currently, there is a gap in understanding; you’ve been ‘an AV pro’ or ‘an IT pro’, and those areas of knowledge need to be brought together. As an organization, Atlona has an obligation to help, which we are doing via education. The Atlona Academy, for example, offers the OmniStream certification courses. And from a technical and sales perspective, we are also offering courses live at our headquarters in San Jose; we will be taking them on the road for a number of different roadshows this year.

Services need to go further to help integrators and AV professionals, however. This effort includes resources from a pre-sale, sales, and post-sales perspective to assist with AVoIP installations. These initiatives ensure that emerging applications are installed as designed, and operating in the way the end user wants them to work.

Michael Crisci is the Business Development Manager of Atlona.

Related

Seeing the AV/IT Future at Synnex

Some tried and true metaphors tend to be used a lot when talking about IT. Bridges, pipes, umbrellas-any symbol of a broad-based connective idea can be used to represent both the overarching presence and wide capabilities of network technology. Usually these terms are used when talking about the technology specifically, but gradually the idea of ubiquity is starting to make sense in terms of a business model.

A New Framework: AV/IT Leadership Summits

I have just returned from our San Diego AV/IT Leadership Summit, and I could spend hours regaling you with fun facts: ten AV/IT Talks at ten minutes each, exciting panels, integrator vs in-house AV debates, stakeholder convergence, networking IPAs by the bay, and sailing—yes, sailing.

IT for AV People: What Actually Matters?

by Danny Maland Todd McCandless recently authored an article for this site called “ The Khaki Invasion .” In his piece, McCandless set forth a number of strategies for dealing with the reality of IT having kingship over AV in the world of the information hyper-mesh. “Hyper-Mesh” is, as far as I know, my own term.