What Do You Want Your Esports Program to Achieve? (EdTech Magazine)

"As esports matures, colleges are discovering that this popular activity isn’t a one-size-fits-all endeavor. Institutions have plenty of room to customize a program and the accompanying investment. While some colleges are betting big on esports — Full Sail University opened its $6 million arena in May — it’s entirely possible to build a thriving program for far less."—Source: EdTech Magazine

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When crafting an esports program, it's important to consider your goals. Wether you're aiming for recruitment, retention, or another driver, establishing targets can help you customize the program.