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Scala to Exhibit at The In-Store Show

  • Scala, provider of end-to-end digital signage software, today announced their sponsorship of the In-Store Show to be held at Earls Court in London, between June 12th and the 14th. Scala will be located at stand number G03.
  • The In-Store Show is the event for everyone involved in the in-store industry, helping brands and retailers achieve stand out and drive sales.
  • The In-Store Show is the UK's leading event for POP and POS. With POPAI as the founding partner, the show is uniquely positioned to attract thousands of marketing professionals looking for the latest products and services.
  • Scala will be highlighting its next generation digital signage software platform, InfoChannel 5. Scala continues to exceed customer expectations by providing leading-edge software solutions for both small and large digital signage projects around the world through its global network of over 350 partners. InfoChannel 5 further extends the benefits and ROI of digital signage and corporate communications networks.
  • During the conference program, Darren Turrell, Scala’s Director of Sales UK and Ireland, will present on the subject of “Digital Screen Media - Integral to Store Design”. The presentation will focus on:
  • - Use of digital screen media both inside and outside the store
  • - Ensuring retail environments keep pace with changing technology
  • and customer requirements
  • - Next moves forward in digital signage - Why the use of touch screen
  • technology is an increasingly important aid to visual merchandising
  • - Customer interaction as a means to drive the business forward
  • “The In-Store Show is a unique opportunity to see the next generation of
  • Scala InfoChannel, the most widely deployed digital signage software platform
  • in the world”, says Oscar Elizaga, Scala Vice President, EMEA. “The In-Store
  • event showcases each and every aspect of the retail environment and, given
  • the ever increasing relevance of digital for marketers, we at Scala are excited
  • about taking a strong leadership role and showcasing our solutions for digital
  • merchandising” he adds.
  • More information is available at Or, ontact:
  • Monique Severins
  • Sales & Marketing
  • Scala, Inc.
  • +31 45 546 6690

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