Shure Partners with Channel IQ to Protect Brand

Author:
Publish date:
Social count:
0

Shure Incorporated has partnered with Channel IQ, a provider of online pricing intelligence and channel monitoring software, to help protect the Shure brand and ensure adherence to the Company’s sales policies.

“Our brand is our most valuable asset, and we need to do whatever we can to protect its integrity,” said Mark Humrichouser, general manager of the Americas Business Unit. “We want to help our dealers continue to grow their business in the short- and long-term. Our partnership with Channel IQ will allow us to monitor and act upon violations of our sales policy, which will allow us to provide those dealers who support the policy with a more stable business environment.”

Channel IQ monitors the Internet and filters a vast amount of online pricing, brand, and trademark information, providing manufacturers like Shure with timely updates about online retail activity, competitive intelligence, and potential trademark infringement.

"We are pleased to have been selected by Shure to tackle the challenge of upholding the integrity of their products and services online," said Wes Shepherd, founder and CEO at Channel IQ. "By staying on top of what's happening in the marketplace by monitoring authorized and unauthorized activity, they are strengthening their relationship with their network of trusted dealers. We're delighted to provide our services to a market leader like Shure, and help them strengthen and manage their online sales channels."

Related

QSC Audio Selects Channel IQ

Costa Mesa, CA-- QSC Audio Products LLC has selected Channel IQ to monitor minimum advertised price (MAP) policy for its U.S. domestic online sales channels.   In its decision to bring in Channel IQ as a partner, QSC determined that Channel IQ offered an extremely comprehensive and automated solution, allowing the

Image placeholder title

Shure Applauds Congressman Rush’s Efforts to Protect Wireless Microphone Users

Shure Incorporated president and chief executive officer Sandy LaMantia has praised the efforts of Representative Bobby Rush (D-IL) in helping to protect wireless microphone users, including Houses of Worship, government facilities, schools and universities, convention centers, theaters and live entertainment venues, and stadiums, from the loss of available spectrum by introducing HR 2911, “The Wireless Microphone Users Interference Protection Act of 2013.”

Shure Releases Wireless Workbench 6.9

Shure Incorporated has launched Wireless Workbench 6.9, a software solution that maximizes the efficiency and flexibility of Shure wireless microphone systems by helping to coordinate, monitor, and control extensive wireless configurations from a convenient computer interface, the company says.

Prysm Signs Channel Partners Worldwide

SAN JOSE, CA--Prysm announced 16 worldwide channel partners that will promote, sell and support Prysm’s LPD display solution. Working with its channel partners, Prysm will now be present in key locations across North America, Europe and the Middle East.   Following the successful introduction of its Laser Phosphor Di