More Virgin Megastores Add Digital Imaging

Epson has announced additional installations of its digital marketing solution in two Virgin Megastores, including the West Coast flagship store at Hollywood & Highland in Los Angeles and Downtown Disney, Florida's largest music and entertainment store. The newly installed digital marketing solution, which projects music videos onto large walls, was up and running just one year following the Epson/GestureTek interactive floor display installation in New York's Times Square and Hollywood & Highland Virgin Megastores. The systems are designed to enhance the overall shopping experience while reinforcing the Virgin Megastores brand.

"We wanted to project very large videos for maximum impact," says Dee Mc Laughlin, Senior Marketing Director, Virgin Entertainment Group, North America. "The wall projection adds to the dynamic Virgin Megastores experience by drawing shoppers in and entertaining them while they shop. The video wall has become part of the brand experience."

The 18-foot-wide video projection at the Downtown Disney store is positioned on a curved wall above an escalator in the center of the store, while the 16-foot-wide Hollywood & Highland projection is in the back of the store, and easily visible from mid-store aisles. "We have combined our in-depth retail industry knowledge with digital imaging expertise to bring retailers innovative, customized digital marketing solutions," says Bud Weist, Vice President of Epson Sales and Marketing, System Device group. "Virgin Megastores are using this technology to create a memorable in-store experience, while influencing shoppers in the store, where over 70 percent of all purchase decisions are made."

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