Counterfeit Shure Earphones Found In Popular Hong Kong Electronics Market

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NILES, IL--Shure Incorporated has uncovered a number of hawker stalls in Hong Kong's popular electronics marketplace, Apliu Street in Shamshuipo, selling counterfeit Shure earphones. This investigation is part of the Company's continued efforts to combat the illegal manufacture and sale of counterfeit Shure products.

"Our customers are at a risk of being taken advantage of by these illegal traders who continue to infringe on our brand," said Ray Crawford, managing Director of Shure Asia Limited. "It is our responsibility as a manufacturer to aggressively pursue these criminals who seek to deceive our customers. Educating them against the purchase of counterfeit products is one way."
Shure initiated this investigation earlier this year by conducting a market survey in Apliu Street and the surrounding streets to identify fixed hawker stalls and other outlets that sold counterfeit Shure earphones. The investigation discovered that several hawker stalls were selling counterfeit Shure earphones, including Shure E2 and E4 Sound Isolating Earphones, which the Company discontinued in September 2007.

"Shure maintains a list of all authorized distributors on our websites so that customers who wish to purchase Shure products can easily do so," added Crawford. "I urge customers to be vigilant and use good judgment when presented with offers that seem too good to be true. If it appears too good to be true, it is very often not true."

Shure…www.shure.com

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