POPAI New SVP Industry Affairs

David Mallon has joined POPAI, The Global Association for Marketing at-Retail, as Senior Vice President Industry Affairs with responsibility for research and industry initiatives, coordinating the international chapters, engaging POPAI's burgeoning digital signage members and guiding the association's public policy efforts.

Mallon has deep experience in consumer marketing, starting his career in brand management with Procter & Gamble and Kraft, as well as prior association experience in industry affairs with the Grocery Manufacturers Association. More recently he was SVP Marketing for Information Resources Inc (IRI). Mallon has a M.B.A. from Northwestern University's Kellogg School and is a Phi Beta Kappa graduate of Lake Forest College. For more information: www.popai.com.