S.N. Shure Theater Opens

NILES, IL--Shure Incorporated recently celebrated the opening of the new S.N. Shure Theater at the Company’s Corporate Headquarters in Niles, Illinois. Shure Chairman, Rose L. Shure, and president and CEO, Sandy LaMantia, participated in the ribbon cutting ceremony and then welcomed Shure Associates and special guests into the new venue.

“We’ve wanted to build out this space ever since we moved into our new headquarters five years ago,” said LaMantia. “Following the completion of the Shure Technology Annex in 2004 and the Performance and Listening Center [PLC] in 2005, we were finally able to turn our attention to this project, which turned out even better than we imagined. It’s a beautiful venue that will serve as a lasting tribute to our founder, S.N. Shure, for many years to come.”

In his comments during the ceremony, LaMantia said to Mrs. Shure that he hopes the new theater “exemplifies all that Mr. Shure embodied,” which it is likely to do, as the lobby outside the theater features an interactive exhibit designed to teach visitors and new Associates about the values, beliefs, and life of S.N. Shure. It even provides audio, so that Mr. Shure’s voice can be heard.

Designed by Krueck + Sexton Architects, construction began in March 2008 on the 4,000 square-foot, 143-seat theater, which was designed as a state-of-the art venue for audio and video presentations, product demonstrations, and live music performances.

The theater’s audio visual systems include:

• Meyer Loudspeakers: CQ1 (mains), HP700 Sub-Woofer and UPJ Surround
• a Dolby Lake Loudspeaker Processor
• a custom-built, 200-inch diagonal Stewart projection screen
• a 20,000 lumen Digital Projection Model 40-1080p projector
• a dual input windowing processor allowing multiple images on screen
• a custom demonstration cart and lectern, featuring Shure MX412 microphones and a Crestron control system for the lighting and other audio visual systems
• Shure UHF-R wireless systems
• a Yamaha LS9 digital mixing console.

“More than 700 feet of fiber-optic cable was run from the theater to the PLC for the future implementation of multi-channel audio recording,” said Dean Giavaras, Senior Audio Technician, who will have responsibility for day-to-day management of the theater and PLC. “This will enable us to record performances from the theater in the PLC, which we’re really looking forward to.”