Tom Stimson, MBA, CTS

Latest articles by Tom Stimson, MBA, CTS

Unbundle Your Value-Add

By Tom Stimson, MBA, CTS published

In a world where over-delivering increasingly seems like an expectation, it can be difficult to justify charging extra for things like service agreements.

Business

Preventing the Devaluation of Your AV Services

By Tom Stimson, MBA, CTS published

When it comes to AV commoditization, no one is better at devaluing services than AV dealers themselves.

Business

If You Are Not Growing, You Are Probably Dying

By Tom Stimson, MBA, CTS published

Business