Lindsay Pedersen

Lindsay Pedersen

Lindsay Pedersen is the author of Forging an Ironclad Brand: A Leader's Guide. She is a brand strategist, board advisor, coach, speaker, and teacher known for her scientific, growth-oriented approach to brand building. She developed the Ironclad Method for value-creating brands while working with billion-dollar businesses like Starbucks, Clorox, Zulily, T-Mobile, and IMDb, as well as many burgeoning start-ups. Lindsay lives in Seattle with her husband and two children.

Latest articles by Lindsay Pedersen

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Six Ways a Strong Brand Makes Your Company Money

By Lindsay Pedersen published

Your company’s brand may not be a dedicated line item on your P&L, but your profit will absolutely increase based on the strength of your brand.

Expert Opinions
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What Is Brand Anyways?

By Lindsay Pedersen published

Author Lindsay Pedersen discusses the seven layers of brand and how they fuel your business.

Expert Opinions
Lindsay Pedersen

Are You Making the Single Worst Brand-Building Mistake a Company Can Make?

By Lindsay Pedersen published

Companies are constantly failing to notice and bridge the "empathy gap" that exists between their offerings and the customers they're trying to reach.

Expert Opinions