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Laura Davis-Taylor

Laura Davis-Taylor

Laura Davis-Taylor is chief strategy officer of InReality, a venue analytics platform that makes generating the most important placebased metrics easy. Their platform harnesses most any IoT tracking, measurement and influencing technologies to deliver the KPIs you need most.

Latest articles by Laura Davis-Taylor

Touchless Technology and COVID-19

Anxiety and Antidote

By Laura Davis-Taylor, Robert Grevey, Bryan Meszaros, Chris Wong, John Lutz, Rob Schulkins published 27 May 20

Digital signage experts share their views on balancing tech + design in a post-COVID-19 environment.

Falling Forward for Retail Reinvention

By Laura Davis-Taylor published 6 August 12

Rethinking the “Below the Line” Ad Spend

By Laura Davis-Taylor published 3 June 12

LEVERAGING DIGITAL SIGNAGE AND MOBILE IN-STORE

By Laura Davis-Taylor published 14 March 11

As more functionality evolves for mobile in-store, the opportunity for loyalty and shopper personalization is thrilling.

Digital Signage

Examining Metrics, Part 1

By Laura Davis-Taylor published 10 March 11

Even though digital signage in the retail space is not a mature market, we’ve already seen the establishment of some assumptions among end users.

The 2011 “Hot to Watch” List

By Laura Davis-Taylor published 12 August 10

Breaking Barriers to Build Bridges

By Laura Davis-Taylor published 10 June 10

Mobile’s Momentum

By Laura Davis-Taylor published 16 April 10

2010: Entering A New Decade of Growth

By Laura Davis-Taylor published 11 January 10

The Interactive Future is Here, Now

By Laura Davis-Taylor published 19 June 09

Limiting Risks in the Retail Future

By Laura Davis-Taylor published 10 December 08

Reality Check For In-Store Marketing

By Laura Davis-Taylor published 1 July 08

In Search of the At-Retail Model

By Laura Davis-Taylor published 21 December 06

Positioning Retail Media in a default advertising propositionmay undervalue the opportunity.

Digital Connections

By Laura Davis-Taylor published 13 October 06

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