Laura Davis-Taylor

Laura Davis-Taylor

Laura Davis-Taylor is chief strategy officer of InReality, a venue analytics platform that makes generating the most important placebased metrics easy. Their platform harnesses most any IoT tracking, measurement and influencing technologies to deliver the KPIs you need most.

Articles by: Laura Davis-Taylor

Touchless Technology and COVID-19

Anxiety and Antidote

By Laura Davis-Taylor, Robert Grevey, Bryan Meszaros, Chris Wong, John Lutz, Rob Schulkins published

Digital signage experts share their views on balancing tech + design in a post-COVID-19 environment.

Falling Forward for Retail Reinvention

Falling Forward for Retail Reinvention

By Laura Davis-Taylor published

Rethinking the “Below the Line” Ad Spend

Rethinking the “Below the Line” Ad Spend

By Laura Davis-Taylor published

LEVERAGING DIGITAL SIGNAGE AND MOBILE IN-STORE

LEVERAGING DIGITAL SIGNAGE AND MOBILE IN-STORE

By Laura Davis-Taylor published

As more functionality evolves for mobile in-store, the opportunity for loyalty and shopper personalization is thrilling.

Examining Metrics, Part 1

Examining Metrics, Part 1

By Laura Davis-Taylor published

Even though digital signage in the retail space is not a mature market, we’ve already seen the establishment of some assumptions among end users.

The 2011 “Hot to Watch” List

The 2011 “Hot to Watch” List

By Laura Davis-Taylor published

Breaking Barriers to Build Bridges

Breaking Barriers to Build Bridges

By Laura Davis-Taylor published

Mobile’s Momentum

Mobile’s Momentum

By Laura Davis-Taylor published

2010: Entering A New Decade of Growth

2010: Entering A New Decade of Growth

By Laura Davis-Taylor published

The Interactive Future is Here, Now

The Interactive Future is Here, Now

By Laura Davis-Taylor published

Missing Image for

Limiting Risks in the Retail Future

By Laura Davis-Taylor published

Missing Image for

Reality Check For In-Store Marketing

By Laura Davis-Taylor published

Missing Image for

In Search of the At-Retail Model

By Laura Davis-Taylor published

Positioning Retail Media in a default advertising propositionmay undervalue the opportunity.

Digital Connections

Digital Connections

By Laura Davis-Taylor published