d3 offered ‘fluidity’ throughout the design process on Bieber’s Purpose Tour - AvNetwork.com

d3 offered ‘fluidity’ throughout the design process on Bieber’s Purpose Tour

Publish date:

d3 4x4pro media servers played a central role in Justin Bieber’s visually-intensive Purpose Tour. Michael Figge, director of Burbank-based POSSIBLE, the tour visuals team, partnered with creative director Nick DeMoura and tour director Chris Gratton to realize environments and performance looks for the show. POSSIBLE designed, shot, animated and edited 22 custom, full-song scenics plus three intro and interstitial cinematics for the tour.

The Purpose Tour, Bieber’s third world tour, supported his fourth studio album, Purpose. It kicked off in March 2016 in Seattle and ran for more than a year playing 150+ shows in arenas and stadiums, with the last show in London’s Hyde Park, last month.

POSSIBLE used Justin's album artwork and music videos to inspire their creative for the designs that can be seen throughout the show. Figge explains, “a big theme that drove a lot of the design process was showing Justin's personal and professional growth leading to his most ambitious tour yet. We custom made each piece to fit the unique shape of the Purpose Tour stage and created dynamic animations to reflect the mood and energy of Justin's music.”

POSSIBLE deployed two d3 4x4pros, supplied by VER, for the run of the tour. During the design process, POSSIBLE used its inhouse 4x4pro for previs. 

“We love d3 for the fluidity it affords us through the entire design process,” says Figge. “Being able to see our work in real time within the context of the stage is invaluable. It allowed us to preview stage content in a simulated real time environment and from any angle we wanted. We used d3 Designer to previs content in client meetings. It enabled us to give them a real sense of movement and scope relative to the stage space we were designing for. The Purpose Tour team loved how they could visualize the content in time with the music on a 3D model of the stage. Once the tour kicked off, our d3 project files were easily packed up and toured from city to city.”

Figge hails the “ability to tweak content in d3 and have it route down to preset feed maps; that meant that we could address some notes within d3. As content creators we could avoid having to re-render content for simple fixes.”

Although Figge points out that “we didn't need much tech support on the Purpose tour,” he says, “d3's support team has always been amazing.”

And the performance of the 4x4pros was “solid” throughout the tour. “The show toured for a year- and-a-half, and d3 enabled the team to adapt to any content challenges that popped up,” Figge notes.

POSSIBLE’s producers for the tour were Roy Chung, Ryan Chung, Kerry Brown and Katie Plummer.

About d3

d3 is the world’s first fully integrated visual production system for video professionals, combining a real-time 3D stage visualizer, timeline, video playback engine and projection mapping tools into one product. d3’s unique integrated workflow assists the designer at all stages of the project, from pitch through development to final delivery. For more information visit www.d3technologies.com.


Gefen Offers Guided Tours at CETW

  San Francisco, CA--John Novak, Gefen’s director digital signage, will be conducting semi-private guided tours throughout the Digital Signage show at CETW (Customer Engagement Technology World). All tours are designed to get attendees up to speed on the new technologies, services and strategies currently availa

d3 Technologies Rebrands as ‘diguise’ promo image

d3 Technologies Rebrands as ‘diguise’

disguise, formerly known as d3 Technologies, unveiled its rebranding at the 2017 Live Design International show, which was held from November 13–19 in Las Vegas. The company demoed “The Future of Projection” and showcased its gx range of media servers.

Prysm Offers Live Demos on Tour

Prysm has embarked on its international “Break Away Tour." The road show, which kicked off in Los Angeles earlier this month, marks the first time Prysm’s Laser Phosphor Displays (LPD) solutions have been taken on the road and displayed across the United States and Europe.   The tour will provide integrators, ins

Image placeholder title

Marvel Show Lights Up with d3 Technologies Servers

d3 Technologies media servers control a sizable array of projectors and LED for the immersive projection mapping, allowing characters to seamlessly travel between The Avengers’ tower and Loki’s fortress; they showcase Tony Stark’s lab, a landslide in the Himalayas and the top of the Statue of Liberty.

Image placeholder title

d3 Visuals at Premios Juventus 2015

d3's creative software suite was used at “Premios Juventud 2015,” this year's annual youth awards telecast honoring achievements in film, music, sports, fashion and pop culture.