Cablevision will start delivering 3D content to its customers via the RealD 3D format, the company announced.
The cable provider--mainly serving customers in New York, New Jersey, and Connecticut--will offer the content on its existing broadcast system and set-top boxes. Customers will need to buy a 3D-compatible TV, which are just now available from a variety of manufacturers. Most 2D-only TVs cannot be upgraded to 3D.
Cablevision's 3D format makes its debut Wednesday night with an MSG Network broadcast of an Islanders VS Rangers hockey game, live from Madison Square Garden.
Sky will launch the UK's first 3D channel in April, starting with the Premier League match between Manchester United and Chelsea. It's beta test in January in nine London pubs was successful, the company says.
Six Premier League matches in total will be broadcast before the season ends in May, plus the Coca-Cola Football League Play-off finals that will take place in Wembley, also in May.
More than 1,000 pubs across the country have signed up for the Sky program.
There's another company making the news for their glasses-free, auto-stereoscopic 3D displays and 3D digital signage solutions.
Magnetic 3D's latest projects included an installation of 3D screens in Super Bowl VIP suites, as well as a recent installation for the History Channel in Times Square.
Meanwhile, Avatar director James Cameron advises consumer caution with 3D.
In an interview with USA Today, Cameron said: “We’ve demonstrated that the 3D market is an extremely lucrative market and this is not a fad, this is not something that is going to go away. It’s going to be interesting because 3D TVs are going to change things yet again. But the TVs are going to take awhile to catch up with the marketplace because there isn’t enough content.”