When things seem to be going well, we tend to coast along on autopilot. Robbie Kellman Baxter says that's an occupational hazard for subscription business leaders.
Robbie Kellman Baxter is the author of international bestseller The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue, as well as the upcoming book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave (McGraw-Hill Education, March 2020). She is founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her clients have included Microsoft, the Wall Street Journal, and Electronic Arts. Over the course of her career, Baxter has worked in or consulted to clients in more than twenty industries. As a public speaker, Baxter has presented to thousands of people in corporations, associations, and universities. Baxter has been quoted in or written articles for major media outlets, including Harvard Business Review, the New York Times, the Wall Street Journal, CIO Magazine, and Brand Quarterly Leader to Leader. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. To learn more or get in touch with Baxter, visit www.robbiekellmanbaxter.com.