Latest articles by Bradford Benn, CTS
Not Your Childhood Theme Park
AV practitioner Bradford Benn shares considerations for theme park AV.
Words Matter
Bradford Benn discusses the power of language and the emotions words evoke.
The Secret to Managing Client Expectations
Today’s public is acquainted with technology to a very intimate degree, and this familiarity poses some significant challenges for pro AV integrators. Selling a system that does what they ask, not what they need, is bad for everyone.
