The best way for AV integrators to respond to adversity is to look beyond it, anticipate and prepare for the changes ahead, and embrace the possibilities.
Understand that the COVID-19 pandemic crisis has changed the entire world forever and there will be no going back to business as usual, but entrepreneurs and small business owners who are resilient can succeed.
These days, too many salespeople in the AV industry are good at answering their phones and becoming order takers. Is that really selling?
One of the toughest topics to discuss with any small business owner is the idea of succession planning and having a well thought-out exit strategy.