MIAMI, FLORIDA--FOR-A has announced that FOR-A Latin America has been officially incorporated as FOR-A Latin America. Hiroaki Tanoue will serve a dual role as president of FOR-A Latin America and executive vice president of FOR-A Corporation of America. Tanoue has been with FOR-A for fourteen years. He helped open the company's New York office and served as eastern regional sales manager from 2000 to 2006. Most recently, Tanoue was deputy sales manager for FOR-A, based in the Tokyo World Headquarters.
"Hiro has been an asset to our organization from the beginning," said Mr. Susumu Hotta, president of FOR-A Corporation of America. "We're proud of his accomplishments thus far and are confident that he'll successfully lead our efforts in Latin America."
"There is huge potential for continued growth in the Latin American market. The incorporation of our Latin American division will offer concentrated support to our customers in the region as well and provide a unique edge," said Tanoue "I look forward to furthering the company's reputation and commitment to the market there."
Because of its incorporated status, FOR-A Latin America will have the independence to make decisions about inventory and pricing that best meets the specific needs of customers in Latin America and the Caribbean.
Caribbean and Latin America regional sales manager, Pedro Silvestre, said the new status of FOR-A Latin America will facilitate relations with existing and potential customers in the region: "FOR-A's presence in the Latin American market warrants this change in our corporate identity. In the last 18 months our sales have been very strong. This will allow us to respond more directly to the needs of our customers in this region."
The company will operate from its recently opened Miami office. Located at 5200 Blue Lagoon Drive, Suite 760, in Miami, the office was opened in June of 2007 to enhance FOR-A service to a growing base of customers and distributors in the Latin American and Caribbean markets.