Ashly Appoints Frequency Sales as Its Rep in Chicagoland, Northern Illinois and Southeast Wisconsin -

Ashly Appoints Frequency Sales as Its Rep in Chicagoland, Northern Illinois and Southeast Wisconsin

Publish date:
Image placeholder title

WEBSTER, NEW YORK: Ashly Audio, manufacturer of installed sound amplifiers, processors, and user interface technology of legendary reliability and value, announces the appointment of Frequency Sales as its manufacturers rep in greater Chicago, greater Milwaukee, and the surrounding regions of northern Illinois and southeastern Wisconsin. Frequency Sales will represent Ashly’s full catalog of products, which includes amplifiers with a huge range of features (many with optional on-board processing), stand-alone Protea-based processors (many with optional Dante connectivity), and customizable interfaces, including intuitive fader-style controls and iPad apps.

Frequency Sales specializes in all aspects of the professional audio industry, including live sound, studio & project studio recording, and, of course, installed sound. “In sales, everyone knows that developing strong client relationships is key, and the folks at Frequency Sales really distinguish themselves in that regard,” said John Sexton, Ashly’s director of sales for North America. “In the research that led to our decision to partner with them, Frequency Sales’ clients consistently praised how committed the Frequency Sales staff members were to meeting their needs. We’re happy Ashly’s customers will receive that same level of service in and around Chicago.”

“Although we are focused on understanding technology and how it can help solve our client’s problems,” said Gene Williams, president of Frequency Sales, “our strengths go well beyond that to considering the context in which the technology will be working, figuring out the best way to design and implement solutions, and training integrators and end-users. Ashly Audio has the best technical solutions in the industry, and their client-centered philosophy is perfectly aligned with ours. It’s a great fit, and we look forward to growing the Ashly user base in our territory.”


Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 40-year old company is headquartered in Webster, New York U.S.A.


Genelec Adds Frequency Sales as Rep

Genelec Inc., the U.S. subsidiary and distributor for Genelec Active Monitors, announces the appointment of Chicago-based firm Frequency Sales as manufacturer’s representative for its professional products, serving Illinois and Wisconsin.

Image placeholder title

Symetrix Chooses Millar Electronics as Southeast U.S. Rep

Symetrix has hired Millar Electronics as its rep in the Southeast region. The North Carolina-based distributor will cover North Carolina, South Carolina, Georgia, Tennessee, Alabama, and Mississippi, where it has a deep history and a well-established network of connections.