LMG helps Toyota Reimagine an American Icon at Daytona

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DAYTONA Rising: Reimaging an American Icon is the multi-year project of the Daytona International Speedway. LMG’s Systems Integration partnered with MC2 System Design Group, Inhance Digital, and Toyota Motor Corporation to provide video and audio solutions for the Toyota Injector.

The Toyota Injector includes over 20,000 square feet of engagement, including an innovative Americanization Multi-Touch LED LCD video wall, Bobble Head Racing utilizing a 4K 84-inch display using Apple iPAD’s for pictures and content control, and an outdoor 55-inch display was installed at the NASA Space Shuttle Endeavour exhibit to deliver content. All exhibits are controlled via AMX.

LMG’s Systems Integration designed and installed a 200-inch multi-touch video wall using 55-inch Planar’s Video Wall System which is enclosed in a custom RP Visual outdoor enclosure to fuel the Toyota entrance. Toyota’s interactive Bobble Head Zone features an outdoor high brightness 84-inch 4K display TV where fans can take photos and have their head imposed on a racecar driver. The image is then projected on the 4K display to get fans excited about the race. This exhibit technology is also enclosed in an RP Visual outdoor enclosure. The third floor of the Toyota Injector features a replica of the NASA Space Shuttle Endeavour that was towed by a Toyota Tundra.

For more information, contact lmgmarcomm@lmg.net or visit www.lmg.net.

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