Casinos are extremely competitive, with everything from new games and slots, shopping, restaurants and concerts helping to attract guests and keep them coming back for more. That means all aspects of the casino must be the best they can be, and use the newest technologies, which is why Mohegan Sun’s Uncasville, Connecticut location recently upgraded six limited-functionality LED displays to vibrant, attention-grabbing 360-degree Truly Curved NanoLumens® Nixel Series® displays.
The six new ‘slot topper’ displays, which sit atop slot machines and typically display the progressive jackpot, now allow the casino to run varied content in full color, including advertisements and promotions. According to Jack McNamara at KGM Gaming, who researched and designed the displays to meet Mohegan Sun’s needs, NanoLumens was the only manufacturer that could build truly curved displays to exactly fit the existing infrastructure. KGM Gaming has installed NanoLumens displays in several casinos across the U.S. and recognizes the power and influence that unique, attractive displays can offer casino operators.
“The casino wanted to maximize the eye-grabbing nature of these slot toppers and use them for more than just showing the progressive jackpot,” McNamara said. “Now with the NanoLumens displays they can display anything they want in full color. They can run ads, promos, show videos, really whatever they can think of. We chose NanoLumens because their displays checked every box on the list of needs, including conforming to the existing radius and being compatible with the existing software. No other manufacturer could do it.”
All six of the 1-foot high, 5.75-foot diameter displays utilize a 9mm pixel pitch and are capable of 2500 nits of brightness, so they jump out at guests with bright, vibrant, sharp content. These features add up to a fantastic advertising medium where the casino is able to highlight upcoming events, member promos and partner advertisements right in the middle of the floor.
“The casino floor is one area where advertising for shops, events or promotions is challenging,” McNamara added. “Most advertising is done near entrances, in hallways or in retail areas away from the gaming, because they require walls to hang the ads or digital displays. With these advanced, multi-purpose slot toppers, casinos can use existing space to reach more eyeballs and increase the value of their messaging. Mohegan Sun saw that it would be a smart investment, and we were all very pleased that NanoLumens was able to build exactly what we needed to fit their request.”
The secret to NanoLumens’ Truly Curved display technology is the Nixel™, the company’s flexible building block for all NanoLumens Nixel Series™ displays. This patented technology is flexible for both convex and concave curves and bends with the curvature of the display, creating a truly curved display with no gaps or facets and with superior viewing angles. The end result is a better horizon view with no black or loss of visibility up to 180 degrees. The Nixel™ technology is actually NanoLumens’ intellectual property and a competitive advantage the company is proud to claim. Buyers who are looking for curved displays should be aware that when purchasing curved displays from another manufacturer, they could be buying a cheaper product of less quality that infringes on the company’s intellectual property rights.
This installation proves that with NanoLumens custom-built LED displays, casinos can be creative when imagining new digital infrastructure and are no longer bound by the standard rectangle that dominated video displays for nearly a century. According to Dana Michaelis, NanoLumens Regional Sales Director, Northeast, the technology upgrades at Mohegan Sun show the way forward for casino operators in today’s increasingly competitive market, especially considering the recent Supreme Court ruling that may soon enable legal sports betting across the United States.
“With the United States warming to sports betting, casinos nationwide may soon gain a major new revenue stream,” Michaelis said. “We expect many casinos to invest in new spaces with large video displays, and that they will want to create unique experiences to draw visitors and stay ahead of competing casinos. With our proven track record of delivering specialized displays for all locations and situations, NanoLumens will help bring unique visions to life and help usher in the next generation of casino attractions with displays in any size, shape, curvature, brightness and resolution.”
In addition to the added utility and perfect fit, NanoLumens displays best competitors by offering the industry’s best warranty, which covers every single pixel for six years. The displays are also very easy to maintain or repair, because of NanoLumens’ innovative Nixel-based platform, where each large display is comprised of a number of smaller LED panels that fit together seamlessly, resulting in truly clear displays in any size, shape or curvature.