Sad News for PRISM -

Sad News for PRISM

Publish date:

 Last Friday's news about the demise of the PRISM program came as a shock to many of us. It appears that it's due to lack of funds, not surprising given the state of retail right now. But what strikes me as odd about this is that it's totally incongruous with the dramatic increase in both interest and funds in the marketing at retail space. In support of this point, AdWeek recently published an article about how, after years of being overlooked, this space is finally proving that it can deliver the goods. A few stats from it:

* According to a study by the Grocery Manufacturers Assn. and Deloitte Consulting, the number of manufacturers and retailers that have significant shopper marketing organizations of more than 20 people has jumped from 29 percent in 2007 to 60 percent in 2008.
* The study also found that over the next three years, in-store marketing activity will grow at a higher rate than any other marketing tactic.
* A Booz & Co. survey of consumer packaged goods marketing executives found that 95 percent plan to either maintain or increase investments in retail store media.

So, one would wonder if there's more to the story than just a lack of funds. I'm not sure, but I do know that I hope that other retail-focused measurement efforts continue to get the support necessary to prove the viability of this rich store medium. Without them, it will be hard to ensure that customers are welcoming our store marketing efforts (or not!) And if we can't ensure this important point, we'll be right where TV is--slowly being pushed aside for more targeted, measured media venues.


Modern Missteps in Energy and Building Management Systems by Dan Fulmer

Over the past 2 years, I have seen more and more missteps taken by facilities managers and building owners, related to “green” or sustainability. These have typically been both costly and ineffective in meeting their goals. First off, the main focus being missed, seems to be a lack of an overall, global, holistic view

Stiernberg Consulting Reports Investment In Design Continues

This is an industry founded by self-proclaimed "tinkerers" whose favorite swag at trade shows is tiny screwdrivers -- or better yet, tiny screwdrivers with bright LED flashlights that make it possible to see tiny screws in dark equipment closets. So it's not entirely surprising that in good times and bad, the innovati

Stealth Acoustics Enters The Boardroom

by Kirsten Nelson I thought I knew quite a bit about Stealth Acoustics . I've known its co-founder and vice president, Steve Olszewski, for almost 13 years because he has been a SCN contributor and columnist since nearly the first moment the magazine was launched. Not only is he a great source of information (and

Crestron R&D Reflects Convergence

When people talk about the impending convergence of AV and IT, they're forgetting one thing. "We're the 'I' in 'IT' -- we're the audio and video. We're the information," emphasized David Silberstein, national product sales specialist, at Crestron's Rockleigh, NJ headquarters last week. If Crestron's expanding Digita

Energy Efficient AV Systems: The Missing Piece

Like many of the arguments in support of energy efficiency and sustainability, LEED building standards center around the point that saving energy saves money, and therefore, saving energy makes sense. These cases are built around numbers and statistics, case studies about how Joe Green saved big bucks by shutting his

Leveraging Online Video Can Give You the Edge by Steven Vonder Haar

Stop for a moment to think about the dream marketing vehicle for your organization. In your mind’s eye, this medium would deliver engaging, interactive content. It would be cheap to produce, easy to target and offer ample ways to measure impact on business performance. That description just happens to match the prof

Streaming Video Trends by Jan Ozer

I gave a talk at StreamingMedia East in New York City earlier this month to a group of business executives assembled by California-based webcasting solution provider MediaPlatform. I was told that the execs were interested in "future directions of online video," so I put together a talk entitled "In Your Chair, I'd Be