Soon after AV equipment and hardware became IP-addressable, manufactures and solution providers added monitoring capabilities to measure everything from projector lamp usage, to room occupancy, and device usage. But it is only in the past few years that some have developed relationships with companies such as Microsoft to analyze information gathered to provide actionable data. 

If anyone had been doubting the value of monitoring and analyzing enterprise AV/IT data, the argument in its favor could not be more germane to shaping the health and sustainability of businesses in 2021 and beyond. 

Dependent on several variables such as market vertical, vaccine completion, and the economy, reports of the amount of the remote workforce vary widely. One does not need to look much further than what is going on in the commercial real estate (CRE) industry to understand the current volatility. 

CRE Barometer

In December 2020, the Deloitte U.S. Center for Financial Services published results of its 2021 Commercial Real Estate (CRE) Outlook. More than 200 industry leaders weighed in on how their companies are recovering from the COVID-19 pandemic. 

The following are excerpts from Deloitte’s analysis that most closely align to how AV/IT can impact the future of its businesses through analyzing data.

Leveraging Tenant Data and Analytics: Companies could use different analytical tools to generate insights and facilitate decision making. Now more than ever, CRE companies need to capture and analyze high-frequency data to create a meaningful tenant experience. This could include data around how tenants use different amenities, and/or engagement and performance levels. Companies can analyze tenant engagement levels and behavior to understand preferences and provide a more customized experience. For instance, owners/operators can combine and analyze the occupancy, movement, and temperature sensor data and assist tenants in creating COVID-19-safe seating and space utilization decisions. They can also use tenant data to predict lease renewals and devise appropriate strategies for tenant retention.

Operations: More and more companies are rethinking how and when they use office spaces. Increasingly, offices will be reserved for face-to-face interactions and team-based activities, and enhancing collaboration and innovation, while employees would continue to work remotely for more individualized tasks and assignments. In a 9,100-respondent pulse survey published in The Deloitte Global Millennial Survey 2020, more than 60 percent of respondents say they want the option to work remotely more frequently, even after the pandemic fades. Nearly as many say they would prefer to use videoconferencing instead of traveling for work. 

Using Technology to Reposition CRE Space and Facilities Management: With tenants and end users likely to leverage different CRE properties to make emotional in-person connections, spaces are likely to be valued based on the experiential value rather than just traditional metrics such as cost per square foot or sales per square foot. Our survey responses also suggest that unlike the prior emphasis on location, health and safety-related smart building features and occupation density may play a more important role in leasing decisions going forward. Only 38 percent of respondents say their organization has increased collaboration with tenants to understand end-user preferences.

Organizations should use sensing tools, alternative data sets, and analytics to evaluate and predict the impact of changing investor and tenant/end-user preferences on CRE usage and demand. In some instances, companies may have to be creative and adapt spaces for complementary or new purposes. 

In most other instances, companies could increase the value of their properties by deploying smart building design and maintenance capabilities and offering more relevant services to tenants and end users. These services include using sensor technologies and predictive analytics to monitor facilities remotely and offer preemptive or usage-driven maintenance activities; or using smart building technologies and 3D visualizations to help landlords assess operational readiness of physical spaces in real time, implement more rigorous cleaning systems, and monitor HVAC systems.

Creating an Enabling Culture: Companies that fall into either the progressive or visionary profiles may have to make higher investments in technologies, tools, and processes to install the appropriate infrastructure for long-term hybrid work. These investments may include productivity and performance measurement tools, training leaders to manage virtual teams, and redesigning spaces to facilitate collaboration and make employees feel safe.

In Their Own Words

We asked experts from leading AV/IT companies to share insights on what challenges can be expected in monitoring a hybrid campus and how the data can help make future decisions about real estate, office planning, employee staffing, and enrollment at universities.

Barco

Lieven Bertier, Workplace Marketing Director 

Lots of systems today capture workplace data and provide good insights on meeting room and/or meeting room technology usage. In this way, workplace managers are provided with actionable insights and analytics, and know, for instance, when to expand the number of rooms, or when users are struggling with technology adoption. But in a hybrid environment, the home user is the complicating factor. How do you measure their contribution? How do you make them join the meeting? That’s a key challenge to solve moving forward.

The big challenge for the hybrid workplace will be to find the balance between the in-room participants and remote participants. The keyword here will be engagement. There’s a lot of technology enablement in the workplace, such as whiteboards, whiteboard cameras, UC&C platforms, et cetera, but as shown in our Future of Meetings research, the key question is how to make people engage, and how to make people realize a company’s purpose in their day-to-day hybrid interactions. Giving employees a sense of purpose and belonging will differentiate the winning from losing technologies.

Intel

Brian Cockrell, Intel Unite Solution Product Owner and Co-founder

There are challenges and risks associated with monitoring a hybrid workforce. As it turns out, however, productivity isn’t one of them. The current pandemic forced employers into a grand experiment that has allowed them to see firsthand what many have known for some time: Employees working remotely are at least as productive as those at the office.

Some of the bigger issues with remote work are not related to lack of productivity, but burnout, isolation, and “Zoom fatigue.” Given the growing understanding of these psychosocial costs of 100-percent remote work, and the benefits of in-person collaboration, the need for collaboration spaces will likely increase—not decrease. Workers won’t return to the office building for day-to-day tasks—which can be just as easily tackled remotely—but for the opportunity to come together to engage, interact, and share thoughts and concepts in an environment more suited to social animals.

What this means for businesses is a reorganization of floor plans to provide the spaces for collaboration. This is where usage data from the collaboration platform is invaluable. Knowing which rooms are used, when they are used, the frequency of use, meeting duration, and occupancy can all help optimize occupancy, scaling, and configuration of collaboration spaces. Just as important is monitoring the activities and the use of the various technologies during sessions. This applies to both onsite and remote participants. Collaboration technology is a crucial tool, and usage data could point to underuse of collaboration-enhancing features, or suggest new features and use cases. 

Another somewhat novel, but arguably more critical, application of usage information, at least in the near-term, is data-directed hygiene. With a platform like the Intel Unite solution, a combination of sensor data and space management tools can create “heat maps”—helping to guide infection-reduction strategies such as limiting contact in hallways, targeting rooms for cleaning, and monitoring adherence to occupancy restrictions. 

Of course, cameras, microphones, digital whiteboards, and other peripherals must be ready to support collaboration. The ability to monitor their health is crucial. The challenge is finding a solution that can manage and self-heal all these varied devices. 

Looping back to productivity, collaboration isn’t about maximizing throughput; it’s about generating new ideas and getting unstuck from problems that require more than one mind and perspective. The objectives of monitoring should be to ensure the right mix of collaboration tools and that these tools are ready for use.

Kramer

Matt Kopin, Product Manager

Hybrid environments present new challenges compared to traditional workspaces. Traditionally, there were confirmed numbers of employees or students that would be attending meetings and classes. Today, those numbers are not only reduced, but tend to fluctuate from day to day, or week to week. Data and analytics will be key to determining the trends of in-person meetings and the number of people on campus. This information can be used for scheduling and allocation of the meeting spaces that are available—ensuring that spaces are not overpopulated. Virtual attendees will also need to be a consideration, as there is a cost associated with licenses for videoconferencing software and the necessary network bandwidth required for virtual meetings.

When it comes to data collected from AV equipment on-site, it should be generic and not specific to the user or the user's content. Connection information can be used to determine the number of users in a space and for how long they are using the space. The data does not need to include unique usernames or the content that is presented, but can still provide insight into how the space is being utilized. Automation can also be used to help increase productivity. Meeting rooms can be ready to go before a meeting has started and meeting room calendars can automatically be freed up when meetings end early. For the remote worker, again, data should be generic and not specific to the user. Generic data can still be used to determine how much time users are spending in meetings versus working on their own.

Nureva 

Nancy Knowlton, CEO

For some time, manufacturers/developers and managers/users have been considering how data collection from various AV devices and other sensors in meeting spaces can be used. With a return to office seeming like a very real possibility by mid-2021, there are some concrete and valuable uses to which data can be put, such as device availability, device performance, occupancy, and proximity.

All of this data can be delivered to centralized device management systems and alerts triggered by detected out-of-bounds states. Action can be taken from there. But, it’s also important to understand how data can support teams in the room with real-time messages about out-of-bounds conditions so that changes can be made dynamically.

Beyond these obvious needs, there are other concerns for IT managers such as integration of device information. Many systems now provide device monitoring, but it will be less than optimal to manage the data through disparate systems. Aggregating and integrating this data into a single system will be key. While subjective, integrating user feedback input is nonetheless important.

Utelogy

Nicole Corbin, Director of Product and User Experience

The challenge of hybrid campuses is being able to monitor and manage the diverse range of technologies deployed across legacy and new environments, both on site and remotely. These can be mitigated by increasing estate awareness. Deeply understanding your AV estate will allow for the most informed decision making when it comes to future planning for offices as well as employee and student engagement.

One of the largest challenges I see from a hybrid campus is creating a first-class user experience for staff and students alike. People are becoming more accustomed to working and learning from remote platforms. If you have a better user experience at home, why would you want to step foot on a campus? The technology deployed on-site, as well as the facilitators of this technology, need to create a seamless transition from remote to in-person. This seamless transition ensures a consistent first-class user experience—keeping staff and students engaged.

A wide range of helpful data can be captured from monitoring AV and UC devices without compromising privacy. Deploying management platforms such as Utelogy will provide a company with actionable, intelligent data, without storing any private or personal information.

Actionable, intelligent data will help you gain estate awareness—learn which hardware and software gets utilized, see what workspaces get booked most often, and gain a better understanding of meeting attendance and participation via occupancy sensors and audio/video call metrics. Utelogy will also help you gain insights into which devices and at which location(s) trigger the most alerts, so your company can transform from reactive to proactive support. 

Being a proactive company will drastically improve productivity as well as employee satisfaction and engagement. Employees will opt to utilize collaboration spaces if they have the confidence that it will be well-equipped, as well as functioning and running smoothly. That first-class user experience should transcend the office to remote workers. Utelogy doesn’t care whether a device lives at home or at the campus; so long as it is connected to the network, data and insights can be gathered and acted upon. 

Frost & Sullivan’s recent analysis, Post-Pandemic Growth Opportunity Analysis of the Big Data Analytics Market, predicts that the global Big Data Analytics (BDA) market is estimated to witness double-digit growth in the post-pandemic COVID-19 era. 

Under an aspirational forecast scenario, which assumes that the COVID-19 virus is contained by August 2020 and that global markets will be able to recover by the end of the year, the market is expected to expand at a compound annual growth rate (CAGR) of 28.9 percent, reaching $68.09 billion by 2025 from $14.85 billion in 2019. Under the conservative forecast scenario, the market is likely to reach $41.84 billion by 2025, at a CAGR of 18.8 percent. Depending on the development and availability of a vaccine, the conservative forecast includes a market slowdown and recovery period of 18 to 24 months.

“BDA use will continue to grow because it is currently being utilized to manage, diagnose, and develop a cure for COVID-19,” said Deviki Gupta, information and communication technologies senior industry analyst at Frost & Sullivan. “Additionally, considering the benefits of BDA solutions in both the government and intelligence (G&I) and non-governmental organization (NGO) sectors, there will be an increase in demand for analytics as it has promising features, such as mitigating risk in business planning, improving operations, and better serving customer needs.”

Gupta added: “Despite the current crisis, BDA continues to be among the top three deployment priorities for enterprises, after data security and replacing legacy systems. Further, major competitive factors will include a vendor’s ability to serve advanced use cases and its ability to play a consultative role for customers, such as helping them better understand their hardware and software needs to achieve these use cases in both BDA market segments—data discovery and visualization (DDV) and advanced analytics (AA).”

The lengthening of sales cycles and decrease in customer spending on BDA solutions as budgets are frozen or diverted to meet urgent operational needs are likely to restrain the growth of the BDA market. However, market participants should consider the following key growth opportunities:

• Organizations’ aim to reduce latency and take timely action, especially during the pandemic, will encourage vendors to focus more on intuitive searchability powered by a deeper metadata schema and machine learning.
• Increasing BDA investment in disaster preparedness, operational management, and diagnostic use cases across the globe will create exponential growth prospects for vendors.
• Big Data, cloud computing, and consumer demand for personalized and context-based services are driving the implementation of AI/ML applications.
• APAC presents continued high potential for growth with the increasing use of BDA, AI, and robotics in China, Singapore, Taiwan, and Japan to contain COVID-19.

Post-Pandemic Growth Opportunity Analysis of the Big Data Analytics Market is the latest addition to Frost & Sullivan’s Information & Communication Technologies research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.

The What: Qligent has updated its Vision Analytics solution with an improved open-platform that harnesses the power of data mining, machine learning, and predictive data analytics. Vision Analytics exists to address three main concerns: user engagement, silent sufferers, and audience churn. Qligent will exclusively showcase Vision Analytics at a special stand (14.C19) from September 13-17 in the RAI Exhibition and Conference Center; Qligent will also retain its usual location at Stand 8.E47.

The What Else: Qligent has added several important new features to Vision Analytics for IBC2019. Key Quality Indicators (KQIs) to show specific performance parameters for broadband and internet delivery; service-independent correlation engines to identify and reconcile problems over any delivery network; an intuitive Reports Builder application that allows users to create actionable reports, customizable to each service; a new Dashboard Constructor for web and mobile devices that allows users more flexibility in adding widgets, graphs, and other customized reporting elements meaningful to their operations; and a refined predictive analytics model to more effectively combat buffering issues for IPTV, OTT, and mobile delivery services.

[Big Data: Analytics Shape the Business of AV Integration]

“Vision Analytics not only monitors network performance in real-time, but leverages machine learning and other data science technologies to predict conditions that, left unchecked, could sour viewers on the media brand,” said Ted Korte, CTO, Qligent. “Users will know which events cause viewers to become disengaged, and how to keep track of subscribers by merging Quality of Experience with Qligent’s true end-to-end technology. This gives service providers a powerful prevention-oriented toolset, as well as cloud-based quality assurance across every distribution network out to each viewer’s home and mobile device.”

Qligent’s unique deployment of networked and virtual probes creates an end-to-end, controlled data mining environment to produce trusted and secondary opinion datasets within Vision Analytics. The analytics engines are immune to variables, such as operator error, viewer disinterest, or user hardware malfunction, assuring that the integrity and variety of the data is maintained. All findings are presented on a user-friendly dashboard and reports that summarizes key performance indicators (KPIs), key quality indicators (KQIs), and other vital criteria pertaining to multiplatform content distribution across creation, delivery, and consumption.

The Bottom Line: Vision Analytics addresses the “4 Vs” of big data: velocity, volume, variety, and veracity. Its engines leverage scalable cloud processing to manage a nearly limitless number of static, dynamic, or event-based datasets to help broadcasters, MVPDs, and OTT service providers quickly address issues and take corrective and preventative action. The software samples video content and aggregates data from a variety of systems and components throughout the ecosystem to understand and correlate the factors that contribute to higher engagement. With a reliable data set, users can develop a host of analysis results, visualizations, and automated reports to suit unique business needs.

How many rooms am I managing? What technology is actually in there? These are reasonable questions, but for AV/IT managers, they haven’t always been easy to answer.

“[Tech managers] have been starved for data so long that even basic information like how many rooms they have is often hard to get—they may know, loosely, the number, but to get a concrete ‘I have 224 rooms,’ or ‘I have 9,832 rooms’ is difficult for them to pull out of the air,” said William Tinnel, vice president of operations and chief commercial officer at Utelogy, a software-defined AV monitoring and management platform developer headquartered in Irvine, CA. He added that with videoconferencing increasingly handled by soft codecs, this challenge is amplified.

The software platform developed by Utelogy enables tech managers to control, monitor, maintain, and manage devices throughout an organization. “They can see, actively, what’s happening in their classrooms and conference rooms—if there’s any technology that’s having any kind of difficulty, they can see that in real time,” Tinnel explained. The platform also provides historical data: “They can take a look at what technologies have been used, what technologies have been down, and for how long.” Utelogy also offers a remote support service to address system failures.

Tinnel noted that Utelogy’s solution can be tailored to fit an organization’s specific needs, such as gaining insight into videoconferencing call statistics or measuring up-and downtime for specific devices. The platform also helps tech managers determine how—and if—certain spaces and technologies are being used: are meeting participants using their laptops to present materials on a display? How many videoconferencing calls are taking place right now? What about audioconferencing? “[Once we get] that base set of information, then we’re going to continue to build on that to get deeper and deeper information sets,” he said.

Clint Hoffman, CEO at Kramer Electronics USA, headquartered in Clinton, NJ, explained that his company’s solution, Kramer Control, was built as a data analytics engine in the form of a control solution. “Every single thing that happens over the network through the control solution is captured immediately to the cloud and is available to analyze,” he said. He said that no additional programming is required to achieve this. “[It’s] different than the traditional approach, where you pay a programmer [an hourly rate] in order to pull [certain information out of the system]. Our system gives you every piece of information from day one.” The platform provides information on what devices are being used and how, including the features that people regularly apply. “Now, when you’re building another 100 rooms, you can say, ‘I don’t need to [install] that piece of equipment [because] nobody ever uses it.” Related to this solution is Kramer Network, a software-based AV-over-IP management system, which enables centralized management of AV devices across an organization, as well as audio and video signal routing.

As tech managers apply the data they receive from these solutions, Tinnel predicted they will want more detailed information on usage, such as time-to-meeting. It’s a waste of everyone’s time and resources if, for example, a meeting is scheduled for 10:00 a.m. but it’s taken the highly paid executive participants 15 minutes to get started due to technological glitches. When those managing AV/IT systems have access to this data, they may take the steps necessary to improve their organization’s efficiency. “One of the trends we’re seeing is that meetings are not necessarily an hour long anymore—they’re 15 minutes and then [people] are on to the next thing,” he said, which is why analysis of time-to-meeting is so important.

Usage statistics also have the potential to help tech managers understand when technology isn’t necessary for employees to do their jobs. “From a real estate planning perspective, not all meetings need to take place with technology, so having just the technology side of the picture doesn’t give us the full view of what’s going on,” Tinnel said. He added that this presents an interesting issue for companies like Utelogy to address: “[It’s] not difficult at all as we start looking at some of the new technologies that are coming our way, but if you have that piece of the puzzle, it’s very good in helping people make decisions.”

Info

http://control.kramerav.com
www.utelogy.com

Deploy, Manage, Analyze: Solutions for Data-Hungry Tech Managers

BE SIMULTANEOUS

With Crestron’s XiO Cloud solution, tech managers can deploy and configure an unlimited number of Crestron products at the same time. Administrators can set up devices via drag-and-drop, and then organize them into groups and subgroups. XiO Cloud’s remote monitoring and management features generate usage data (such as how rooms and the technology they house are used); group status; as well as an activity log that keeps track of all actions that have taken place within the portal. No programming is required.
www.crestron.com

BE OPEN

Combining Intel processing, a Linux operating system, and IEEE networking standards, QSC’S Q-SYS software-based audio, video, and control platform aims to enable tech managers to easily scale their systems as technology continues to advance, and their organizations continue to grow. Q-SYS Enterprise Core processors allow for centralized management and monitoring.
www.qsc.com

BE IP

Atlona’s Velocity platform is built on an IP system architecture designed to allow for rapid deployment of AV devices. Designed for integrations large and small, devices may be added to the network with a few mouse clicks. Flexibility, scalability, monitoring and management from a central location are all part of the package, as well as system analytics, which let tech managers know how their technology is performing. The platform encompasses three principle components: an online tool for remote configuration, management, and monitoring (Velocity Cloud); the Velocity Control Gateway, an IP-based processor; and Velocity Touch Panels, which, as their name suggests are touchscreens (in this case, measuring either 5.5 or eight inches).
www.atlona.com